Bolt.com signed an agreement offering exclusive sponsorshiprights to the consumer-goods behemoth. Read More...
View articleVenture capital hasn't dried up for advertising technology plays. Read More...
View articleIf you're reading this at your desk, you're working too hard. Enjoy your Labor Day: Fire up the grill, go to the beach, do whatever it takes to take a...
View articleKim is pro-permission. Very. Don't get her wrong. But sometimes misunderstandings arise, and even the most "opt-in" of opt-in marketers can run afoul ...
View articleCommunication is an essential component of a successful affiliate program. Practically every affiliate program sends out a newsletter, but, unfortunat...
View articleLegal experts express concern about an online contest's opt-in entry requirements. Read More...
View articleThe Rich Media Advertising Forum in San Francisco covered the advantages of rich media, as well as a few obstacles like site acceptance, media buyers'...
View articleEver seen a computer-generated fractal? Mysterious and organic, it represents infinity in animage generated from a single equation. Sean sees a connec...
View articleAs the web continues its fast and exponential growth, search and navigation become more important and less satisfying. Audience segmentation is the na...
View articleKnowledgeCube hopes to get its companies out of the dot-com industry's well-known brand muddle. Read More...
View articleA survey by Shop.org and The Boston Consulting Group found that online retailers are making moves toward profitability. But will they ever catch multi...
View articleThe meaning of the phrase "exclusive" seems to be at issue in an advertising alliance signed by China portal Sohu.com and 24/7 Media Asia last week. R...
View articleOK, we may be getting older, but we're also going blind reading the copy on most web sites. Every day, we find ourselves inching ever closer to our co...
View articleIn its continuing effort to monetize its users, the question-and-answer search engine announced another premium content partner. Read More...
View articleA new study suggests online retailers are taking steps to increase overall profitability. Read More...
View articleThe deal with @tmosphere could expand DART to some very big offline brands' sites. Read More...
View articleThe e-mail marketer strikes a data deal. Read More...
View articlePacts with content network Total Sports and online marketerAngara spread Engage's ad management and profiling products. Read More...
View articleWant to spice up the content on your site? Here's a secret you probably already knew: The best copy comes from you, the organization posting the site....
View articleDDB Worldwide gathers its stable of interactive shops. Read More...
View articleIt's nice to get buy-in from coworkers on your advertising campaigns. But marketers must maintain control of their product and process and not let the...
View articleThe number of seniors online will more than triple from 11.1 million in 1999 to 34.1 million in 2004, and they will account for 20 percent of all new ...
View articleWhack-a-Flack is a nasty but funny little video game. But too much has happened to degrade the public relations profession in recent years for it to b...
View articleShort, sweet, and broad is the strategy followed by most online media planners. Read More...
View articleHow does being a community-focused site play from an advertising perspective? Research with media buyers has shown that it's not always a positive thi...
View articleThe prediction that Net markets will account for $6 trillion in commerce is not news. What's news is the potential value of those markets to companies...
View articleYou can navigate the web from your desktop, your laptop, your palmtop, your TV top... now you can web surf from your telephone, too. Venture capitalis...
View articleNick takes a look at how trust, or the lack of it, can also have a profound impact on the experience people have at your site. With all the research a...
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