ad pepper media, a European online ad salesand Web rep operation, said it has expanded into France Read More...
View articleWhy will visitors come to your site? The answer lies in something called "value-added marketing." And on the web, value-added usually means adding, we...
View articleAdvertising giant The Interpublic Group of Companies Inc. Wednesday made a $20 million equity investment ininteractive agency Icon Medialab Internatio...
View articleChicago-based Quantum LeapCommunications Inc.launched a new branding campaign, for Microsoft's online opinion magazine, Slate. Read More...
View articleNew York City-based K2 Design Inc.has been named interactiveagency of record for the Puerto Rico Convention Bureau. Read More...
View articleNew York City-based DoubleClicksaid it has formalized astrategic partnership with broadband pioneer Comcast Online Communications in amove to develop ...
View articleNielsen Media Research Inc. and NetRatings Inc. launched a new servicecalled Nielsen//NetRatings for tracking and measuring Web audiences, combiningba...
View articleWhat's it really take to succeed in the online ad business? Technical competency, industry contacts, killer instinct? Yeah, yeah...but also characteri...
View articleNew York City-based community site operation theglobe.com signed on as the exclusiveInternet sponsor of the Fourth Annual Red Bull Xtreme Snowboarding...
View articleWhat's the ideal role for an advertising sales manager? Should the sales manager have personal territory and revenue goals? And what's a sales manager...
View articleCondéNet, an affiliate of Advance Publications, owner of Conde NastPublications Inc., named Hilary S. Peck as marketing director of CondeNet. Read Mor...
View articleOkay, so you don't really want to read about dating on ClickZ. But Nick sure makes sense when he says that dating isn't entirely unlike the wooing you...
View articleJapan's domestic Internet advertising market grewby 89 percent in 1998, according to a survey by the nation's topadvertising agency Dentsu Inc. Read M...
View articleSan Carlos, CA-based ImaginOn namedNew York-based HollandAdvertising as agency of record to create an integrated print and broadcastconsumer campaign ...
View articleA new interactive agency called Atomic Fusion Inc. officially openedits doors in Atlanta to provide strategic brand development services. Read More...
View articleAre CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...
View articleA survey of consumers, retailers, and manufacturers done in September of 1998 by Ernst & Young found that online shopping is growing steadily but is s...
View articleMSN sales and marketing, Microsoft Corp.'s online advertising sales andsupport group for the MSN network, launched a new initiative to strengthencusto...
View articleJaffer Ali tells a war story in an online advertising battle with limping, maimed banner ads. Read how he ultimately led the charge to the top of the ...
View articleMBNA America Bank, the largest independent credit card lender in the world,signed a marketing deal valued at up to $100 million with Infoseek Corp.,op...
View article"Intersponding" may sound like Dilbert-speak. But really what Barry describes is a new era of customer service, when the web makes knowing your custom...
View articleNew York City-based THINK New Ideas Inc. has acquiredEnvision Group, a full-serviceInternet marketing and consulting firm headquartered in Torrance, C...
View articleDuring the next five years, cable modem service will dramatically expand to meet the demand of residential high-speed access to the Internet in most c...
View articleSan Francisco-based Andromedia Inc., a supplier of Webmarketing software, said it has secured $15 million in strategic equityfinancing. Read More...
View articleCatalog companies continue to spend money on their Web sites according to the third annual survey by Catalog Age, even though the Web accounts for a s...
View articleSean thinks dealing with the search engines is the last great arcane annoyance of web marketing. Why do we have to be at the mercy of a hunk of silico...
View articleToronto-based Warp 10 Technologies said that its Adsgallery.com interactive directory ofadvertising portfolios has named the first eight members of it...
View articleSeattle-based health site operator OnHealth Network Co. awarded its $25million integrated marketing account to three agencies, including ThinkingMedia...
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