What yields the best profiling system for your site... declarative data or behavioral profiling? Deborah tells you how to set up the best web profilin...
View articleCost-per-click ad network ValueClick in Santa Barbara, said thatits board chairman since July 1998, former Best Internet CEO Jim Zarley, willtake a mo...
View articleInternet services company US Interactive Inc. said that StephenZarrilli has been appointed chief executive officer of the firm. Read More...
View articleMore on the next frontier in online branding: web syndication. Greg and Emily look at some of the advances in the industry, and how they will enable m...
View articleA new ad strategy created by Standard & Poor's interactive investment advisoryservice S&P Personal Wealth and interactiveagency K2 Design contributed ...
View articleToday, interactive marketers are looking for innovative ways to completely partner their product's brand with the site brand. How? By integrating thei...
View articleNew York City-based 24/7 Media Inc. isacquiring Sunnyvale, CA-based Sift Inc., a provider of e-mail-based directmarketing services, in a $22 million s...
View articleSeattle-based Go2Net Inc., a network ofbranded,technology- and community-driven Web sites, launched its first nationaloffline advertising campaign, de...
View articleDespite the attention on the Internet as a recruitment tool, help-wantedclassified advertising is projected to be the most widely-used and effectiveve...
View articleNew York City-based HotSocket Inc., a Web-based directresponse marketing company, said that Alan Kipust of Proteam.com (formerly Genesis Direct) hasjo...
View articleOld-fashioned help-wanted classified advertising is projected to be the most widely used and effective means of recruiting in 1999, according to a nat...
View articleSanta Clara, CA-based Softlink Inc. signed with Anaheim, CA-basedCaudill & Associates Inc. to launch a national, direct response advertisingcampaign f...
View articleCable & Wireless Plc, thesecond-largest U.K.phone company, said it will boost its U.S. marketing and advertising as itseeks to add phone and Internet ...
View articleEtailers are looking for love in all the right places... like in airports, hotel rooms, on street corners, on the way to work, and through mobile comm...
View articleStarMedia Network, an online network inLatin America focused on building a global community for Spanish- andPortuguese-speaking audiences, named Liz S...
View articleSo, here you are, at Jupiter's Consumer Online Forum, or Thunder Lizard's Web Marketing, the Variety Summit, or any of hundreds of industry conference...
View articleGalaxy Enterprises Inc., operator of the 1,700-storefront Galaxy Mall and the MatchSite search engine, has signed aletter of intent to acquire marketi...
View articleDenver based TheTrip.com, an Internettravel andinformation service for frequent travelers, launched a new branding strategythat will begin with droppi...
View articleLouisville, CO-based PrivaSeek Inc., which bills itself as consumerinfomediary, launched a new Internet privacy solution, PersonaXpress, an informatio...
View articleWarminster, PA-based TV/Internet auction site startup bidnow.com inc. said it will launch anadvertising campaign on the GO Network beginning April 1. ...
View articleUSWeb/CKS E-Services, a division of Santa Clara, CA-based interactive agencyUSWeb/CKS, said its family of e-commerceservices will include solutions fo...
View articleNew York City-based DoubleClick Inc. formally launched DoubleClick Benelux, based inAmsterdam and providing advertising solutions for Web publishers, ...
View articleCan we honestly support and lead our clients in the right direction, if that RIGHT direction seemingly negates their need for us? Kathy Sharpe thinks ...
View articleInstead of trying to make the eyeballs come to you, the alternative approach for site publishers is to go where the eyeballs already are -- or will be...
View articleAs expected, online ad management solutions provider AdForce Inc. filed for an initial publicoffering that could raise as much as $55 million. Read Mo...
View articleNew York City-based DoubleClickInc. said it has signedpartnerships with 15 clients using "DART for Advertisers," including Dell,USWeb/CKS, Travelocity...
View articleOnline ad software and service company NetGravity Inc. filed a registrationstatement with the Securities and Exchange Commission for a proposed second...
View articleCentralized online ad management and delivery service AdForce signed strategic agreements with AudioBase, INTERVU Inc. and Thinking Media to provide s...
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