E-Commerce Future Unclear for Portals
Audience

E-Commerce Future Unclear for Portals

27y Michael Pastore

E-Commerce Future Unclear for Portals

Fewer than 5 percent of e-commerce executives say they are "highly likely to renew" their current agreements with portals, according to research condu...

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The Tip Of The Personalization Iceberg
Marketing

The Tip Of The Personalization Iceberg

27y Deborah Kania

The Tip Of The Personalization Iceberg

Web personalization is pretty neat stuff. But the personalization feature on your web site is just the tip of the iceberg. What's beneath the surface ...

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CNET Signs Marketers for 1999 Merchant Program
Media

CNET Signs Marketers for 1999 Merchant Program

27y Beth Cox

CNET Signs Marketers for 1999 Merchant Program

San Francisco-based CNET Inc. signed a number of customers for its1999 Merchant Program for computer hardware and software resellers. Read More...

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PublishingOnline.com Selects Imagio
Media

PublishingOnline.com Selects Imagio

27y Beth Cox

PublishingOnline.com Selects Imagio

Seattle-based PublishingOnline.com, a publisher of digitally delivered booksand documents, retained Imagio Technology Advertising and PublicRelationst...

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FutureOne Acquires Ubiquity Design
Media

FutureOne Acquires Ubiquity Design

27y Beth Cox

FutureOne Acquires Ubiquity Design

Phoenix, AZ-based FutureOne Inc. completed its acquisitionof Ubiquity Design LLC, dba Rocket Science Creative, in an all-stock deal. Read More...

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Who Else Is Reading Your Mail?
Media

Who Else Is Reading Your Mail?

27y Leo Sheiner

Who Else Is Reading Your Mail?

Leo Sheiner isn't paranoid...and he's not one to support conspiracy theories, as a rule. But in his view, there's enough weird stuff happening to supp...

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MyPoints.com Closes $10 Million Round Of Financing
Media

MyPoints.com Closes $10 Million Round Of Financing

27y Beth Cox

MyPoints.com Closes $10 Million Round Of Financing

San Francisco-based incentive marketer MyPoints.com Inc. has closed on a $10million round of new financing lead by Technology Crossover Ventures, a ve...

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Ya Wanna Piece a Me?
Media

Ya Wanna Piece a Me?

27y Greg Sherwin and Emily Avila

Ya Wanna Piece a Me?

Hot tip: Emily is going public. After watching CEOs and other Internet executives make millions through stock options-turned-gold, she's decided it's ...

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bidnow.com Plans Campaign on GO Network
Media

bidnow.com Plans Campaign on GO Network

27y Beth Cox

bidnow.com Plans Campaign on GO Network

Warminster, PA-based bidnow.com inc. said it plans a strategicadvertising campaign that will appear on Infoseek's GO Network GO Network beginning Apri...

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Sticky Sites: Not Just A Buzzword Anymore
Marketing

Sticky Sites: Not Just A Buzzword Anymore

27y Todd Copilevitz

Sticky Sites: Not Just A Buzzword Anymore

Last fall, the drive was to create portal sites, the first page people see when they log on. Now the drive is to be the site that no one ever leaves. ...

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Anonymous Personalization: Part II
Marketing

Anonymous Personalization: Part II

27y Cliff Allen

Anonymous Personalization: Part II

How do you actually apply anonymous personalization on a web site? Cliff Allen says it starts with just one question. Read More...

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DSLin for Big Growth
Data insights

DSLin for Big Growth

27y Michael Pastore

DSLin for Big Growth

The total number of digital subscriber lines (DSL) installed in the US will grow dramatically in the next five years, according to Computer Economics....

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24/7 Media Signs GoTo.com
Media

24/7 Media Signs GoTo.com

27y Beth Cox

24/7 Media Signs GoTo.com

New York City-based 24/7 Media Inc. signed a multi-yearexclusive ad rep agreement with search engine GoTo.com, which will join The24/7 Network in its ...

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How To Pitch PR Effectively
Marketing

How To Pitch PR Effectively

27y Tracey-Lee Batsford

How To Pitch PR Effectively

So how does an online start-up go from no-name to big-name with the help of PR? You cannot simply write a standard press release trumpeting a product ...

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@d:tech Conference Set for May 3-5 in San Francisco
Media

@d:tech Conference Set for May 3-5 in San Francisco

27y Beth Cox

@d:tech Conference Set for May 3-5 in San Francisc...

"Winning Internet Strategies, Today's Marketing Imperative" will be the themefor the next @d:tech conference, in San Francisco May 3-5 at the HyattEmb...

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Locking In Loyalty
Marketing

Locking In Loyalty

27y Deborah Kania

Locking In Loyalty

The Internet is still a brand new medium, and most web marketers are focused on driving traffic. But what happens once you get them there? Deborah tel...

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MSN Expedia Signs Deals With Hotel, Travel Firms
Media

MSN Expedia Signs Deals With Hotel, Travel Firms

27y Beth Cox

MSN Expedia Signs Deals With Hotel, Travel Firms

Microsoft Corp.'s MSN Expedia travel service signed marketing agreements withStarwood Hotels and Resorts Worldwide, Hyatt Hotels and Resorts andTravel...

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Going Offline
Media

Going Offline

27y Tom Hespos

Going Offline

It's important to have a baseline understanding of offline media to get the most response out of any traditional advertising campaigns you might consi...

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24/7 Media Launches Turnkey Online Direct Marketing Service
Media

24/7 Media Launches Turnkey Online Direct Marketing Service

27y Beth Cox

24/7 Media Launches Turnkey Online Direct Marketin...

New York City-based 24/7 Media Inc. launched 24/7 Promotions, aturnkey online direct marketing service "that generates qualified customerleads while l...

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Glaxo Wellcome Names Agencies of Record
Media

Glaxo Wellcome Names Agencies of Record

27y Beth Cox

Glaxo Wellcome Names Agencies of Record

Pharmaceutical company Glaxo Wellcome Inc. named Young & Rubicam's The MediaEdge as its general market media buying and planning agency of record andM...

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Bid.Com Launches Advertising on its Canadian Site
Media

Bid.Com Launches Advertising on its Canadian Site

27y Beth Cox

Bid.Com Launches Advertising on its Canadian Site

Toronto-based Bid.Com International Inc. said it will introduce advertising onits Canadian site, using a new interface designed to accommodate banner ...

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Sales Managers That Sell
Media

Sales Managers That Sell

27y Janet Ryan

Sales Managers That Sell

Last week Janet generated some strong feedback from readers -- who insisted that good sales managers are those who spend their time selling. And Janet...

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K2 Design Posts $1.46 Million Loss for 4Q
Media

K2 Design Posts $1.46 Million Loss for 4Q

27y Beth Cox

K2 Design Posts $1.46 Million Loss for 4Q

Reeling from a management restructuring, New York City-based K2 Design Inc. posted a net loss for thefourth quarter ending Dec. 31 of $1.46 million, o...

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Intermallamerica.com Signs Ad Pact With Yahoo!
Media

Intermallamerica.com Signs Ad Pact With Yahoo!

27y Beth Cox

Intermallamerica.com Signs Ad Pact With Yahoo!

Houston-based Intermallamerica.com signed anadvertising and promotion agreement with Yahoo! for front-page marketing five days eachmonth beginning thi...

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No Brainer Storekeeping
Email

No Brainer Storekeeping

27y Nick Usborne

No Brainer Storekeeping

Nick really believe in the importance of "being there" on your site. His premise was that if visitors don't get a sense that you're there at the "stor...

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This Town Ain't Big Enough for the 47 of Us
Marketing

This Town Ain't Big Enough for the 47 of Us

27y Greg Sherwin and Emily Avila

This Town Ain't Big Enough for the 47 of Us

The global online village is hosting tenements now. Mergers and acquisitions point to industry consolidation. Is the window of Internet opportunity cl...

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Beyond Interactive Offers "Scratch and Win" Promotions
Media

Beyond Interactive Offers "Scratch and Win" Promotions

27y Beth Cox

Beyond Interactive Offers "Scratch and Win" Promot...

Ann Arbor, MI-based agency BeyondInteractive has teamed up withHaverford, PA-based RealTime Media and Baltimore's Strat Marketing to offer an onlinepr...

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DoubleClick Chosen to Represent Infoseek in Six Countries
Media

DoubleClick Chosen to Represent Infoseek in Six Countries

27y Beth Cox

DoubleClick Chosen to Represent Infoseek in Six Co...

New York City-based DoubleClick Inc. entered aninternational ad sales partnership with portal and search site Infoseek. Read More...

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