Seattle-based agency Avenue A expanded its relationship with Soma.com and will launch a campaign promotingthe online pharmacy through a series of stra...
View articleSan Francisco-based directory firm WorldPages/WebYP Inc. entered astrategic alliance with Microsoft to integrate the WorldPages Directory intoMicrosof...
View articleWeb measurement firm NetRatings Inc. launched InternetInvestment Strategies, a research service providing securities analysts,investment bankers and v...
View articleNew York City-based MediaCom, the independent media services company of GreyAdvertising Inc., launched MediaCom Digital to provide clients withintegra...
View articleAllendale, NJ-based eCadapult, a division of Cadapult Graphic Systems Inc., said that THINK New Ideas has been selected as thestrategic development an...
View articleM Street Corp., a source for radio information and publisher of the M StreetJournal, the M Street Daily and the M Street Radio Directory, purchased Me...
View articleIt's not what they had in mind when the idea for e-commerce was developed, but a recent survey found that some online shoppers would buy more products...
View articleNew York City-based NetCreations Inc., an opt-in e-mailmarketing company, added NetZero and five other high-traffic Web sites to itsInternet advertisi...
View articleIn a brave new web world, the marketing organization faces the challenge of re-examining marketing objectives, priorities, strategies and tactics. Mar...
View articleThe increase in Internet use by small businesses is creating a slew of new opportunities for ISPs, according to a report by International Data Corpora...
View articleNew York City-based ad network 24/7 Media will take nearly a 20 percentequity Stake in Seattle-based TechWave Inc. and is entering an exclusiveco-mark...
View articleGround-breaking brands are using top content sites to connect with consumers on a deeper level. These advertisers want consumers to be more involved t...
View articleNew York City-based interactive firm 12 Point Rule formed a strategic alliancewith 52mm, a multidisciplinary design studio in NewYork specializing in ...
View articleWindsor, CT-based direct mailer ADVO Inc. has partnered with The Polk Co. to deliver ads to consumerspromoting Web sites. Read More...
View articleThe Tip Of The Personalization Iceberg Deborah Kania Forget Spam. Deborah gives you the cornerstones of an effective direct email marketing effort. Re...
View articleFinding it tough to get that vital venture capital? Here's a new model foryou--Invest-o-rama!'s Lewis Schiff reportedly plans a $20,000 billboardcampa...
View articleKorea's Internet advertising market is growing energetically, with major search engines such as Naver and Yahoo! Korea enjoying the lion's share. Read...
View articleRichy Glassberg, the former president and CEO of interactive ad rep firmOmni-Net.com in New York, has purchased all of the assets ofthe company and ha...
View articleCreating buyer preference -- gaining mind share of the purchasing netizen through effective branding -- is essential for web business success. But the...
View articleJersey City, NJ-based online retailer CyberShop International Inc. signed astrategic marketing agreement with Go2Net Inc., the network of branded,tech...
View articlePhoenix-based Creativision Publishing Corp.launched an online ROI analysis and reporting service, the first in a suiteof subscription services that wi...
View articleMeasurement is important to drive the growth of the ad business. But it's not something that advertisers can do alone. It requires both ad-based and s...
View articleCable ISP @Home Network and Motorola Inc. launched a nationaladvertising campaign aimed at showing how the cable industry is making theInternet readil...
View articleResearch done in the UK found that Web users who configure, personalize or register on Web sites are more than twice as likely to buy online than thos...
View articlePhiladelphia-based Marcom Exchange launched as a newonline community and resource site for marketing communicationsprofessionals. Read More...
View articleApproximately 37 million US adults use the Internet from home on a daily basis compared to only 19 million in mid-1997, according to The Strategis Gro...
View articlePeople Design Technology(PDT), a Dallas-based research and consulting firmspecializing in online strategy and agency selection and utilization, plans...
View articleSometimes it's very difficult to explain Internet marketing as it relates to a client's objectives, especially if a client is new to the business. Pla...
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