Hoffman Estates, IL-based search engine directory site Searchpower.com signed with SanFrancisco-based ad network Flycast Communications. Read More...
View articleGlobal banner exchange network HyperBanner relocated its corporateheadquarters from Haifa, Israel to Cupertino, CA. Read More...
View articleLouisville, CO-based PrivaSeek Inc. launched the beta versionof its information control solution that allows consumers "to protect,control and gain va...
View articleWhen online marketers ask Tom about low-cost ways to boost their presence online, he recommends logfile analysis and link-checking as a regular weekly...
View articleIn an effort to address the globality of Internet advertising, the Internet Advertising Bureau (IAB) will hold its inaugural European Leadership Dinne...
View articleRich LeFurgy, one of the early leaders in the Internet's advertising industry, has joinedThe Walden Group, a San Francisco-based venture capital firm,...
View articleCMGI subsidiary Adsmart this weekannounced a new division dedicated to improving the profitability of Web sites. Read More...
View articleSince adding streaming audio technology to its banner ads, MyPoints.com, Inc. said its clickthrough rates have seen a fivefold increase. Read More...
View articleA mis-attributed quote last week on sample size, pep talks on selling advertising, search engines' lack of editorial integrity and unfair relevancy te...
View articleSan Francisco-based ad networkFlycast Communications Corp. added fourveteran executives to its management team. Read More...
View articleIf a viewer checking local weather on MyYahoo! opens a full screen fat media window, downloads a coupon, makes an immediate purchase and also remember...
View articlePreparing for its version 2.0 launch this July, home electronics retailingsite etown.com launched a series of advertisingtests and research studies to...
View articleIf you write a sloppy intro to an ad or article in a newspaper, your crime will be at the bottom of the cat's litter tray by the end of the day, anywa...
View articleTelevision commercials for online brokerages that present overly optimisticvisions of potential stock market riches are drawing attention fromregulato...
View articleNot long ago, the biggest technical decision an Internet business had to make was choosing the right HTML editor. As web sites became more sophisticat...
View articleWestlake Village, CA-based NetZero Inc. a free, ad-backed ISP, namedmarketing veteran Mark R. Goldston as chairman CEO. Read More...
View articleManchester, NH, Eastern Mountain Sports (EMS) has retained http://www.imgroup.net (IMG) as aninteractive agency to building brand awareness and traffi...
View articleVancouver, BC-based Uniglobe Travel Online Inc. said it hasadded search site AltaVista to its marketing campaign.Spending was not disclosed. Read More...
View articleA new industry study predicts banner ads, which accounted for 52 percent of alladvertising dollars on the Internet in 1998, will decline in importance...
View articleInternet-based e-commerce will skyrocket, but only companies that develop and implement entirely new business models will succeed, according to a repo...
View articleUSADATA.com will unveil InterWatch Electronic 2.0 (IWE2), a Web portaloffering access to an extensive online advertising database, at the WebAdvertisi...
View articleSanta Clara, CA-based USWeb/CKS reported a 1999 first quarternet loss of $51.7 million or $0.73 per share, which included non-cash andmerger-related c...
View articleNew York City-based 24/7 Media Inc. has launched 24/7 Direct, aservice for direct marketers with transactional marketing objectives such asuser regist...
View articleRedmond, WA-based InfoSpace.com, a provider of privatelabel solutions for content, community and commerce, said it signed 35 newadvertising agreements...
View articleSeattle-based agency Avenue A expanded its relationship with Soma.com and will launch a campaign promotingthe online pharmacy through a series of stra...
View articleSan Francisco-based directory firm WorldPages/WebYP Inc. entered astrategic alliance with Microsoft to integrate the WorldPages Directory intoMicrosof...
View articleWeb measurement firm NetRatings Inc. launched InternetInvestment Strategies, a research service providing securities analysts,investment bankers and v...
View articleNew York City-based MediaCom, the independent media services company of GreyAdvertising Inc., launched MediaCom Digital to provide clients withintegra...
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