After a two-month review, Ardsley, NY-based online research and shoppingservice WorldSpy named McCann-Erickson New York as its advertisingagency of re...
View articleSan Francisco-based startup Licensemusic.com has launched as asite that offers music buyers for creative an opportunity to select, buy anddownload mus...
View articleNew York City-based K2 Design Inc. was selected to create anonline presence for the Metro New York service unit of Arthur Andersen LLP. Read More...
View articleNew York City-based Fallon McElligott said it has won theadvertising account for Atlanta-based ISP MindSpring Enterprises Inc. Billingswere undisclose...
View articleSan Diego-based The Marino Group, a full service marketingorganization, said it will be handling all aspects of marketing, advertisingand public relat...
View articleSunnyvale, CA-based Infoseek Corp. launched a four-month,multi-million dollar national TV advertising campaign to promote the GO Network. Read More...
View articleRevenues in the worldwide Internet services market grew an impressive 71 percent in 1998 to reach $7.8 billion, according to a report by International...
View articleIf you want to make your web site more profitable, here's the real scoop according to the gurus of one-to-one, Peppers and Rogers. Here's what works f...
View articleListen up advertisers and publishers. Michael has a story to tell. He wants you to keep all those ads in your printer-friendly version of site content...
View articleNew York City-based DoubleClick Inc. said that Comedy Central Online has signed tobecome a member of DoubleClick's Select Network of premium sites. Re...
View articleNew York City-based interactive agency THINK New Ideas reportedly is on the blockand already has four or five suitors, according to published reports....
View articleOutsourcing ad sales to a third-party sales organization appeals to many Internet companies because building and managing an ad sales operation is an ...
View articleWe've come a long way since the banner GIF defined web advertising in 1994. People clicked with curiosity, average CTRs were double-digit, and a new a...
View articleDenver-based travel site TRIP.com named Denver-based Barnhart/CMI Marketing, Advertising andPublic Relations and New York City-based TBS Media Managem...
View articleNew York City-based K2 Design Inc. reported a net loss for thefirst quarter ended March 31 of $681,481, or 20 cents per basic share,compared to net in...
View articleBurlingame, CA-based consumer and business borrower marketplace GetSmart.com launched a national TVadvertising campaign to continue to broaden brand a...
View articleAny of you other media folks starting to get a little ticked at the 900-pound gorillas in this space? Come onTom knows you are. When media buyers find...
View articleCompetitive Media Reporting (CMR) in New YorkCity launched AdFlash.cmr.com, a newWeb-based productthat allows client advertisers and agencies to see a...
View articleMarlborough, MA-based Be Free Inc. signed an agreement with officesupply store operator Staples Inc. to serve as Staples.com's exclusive affiliate pro...
View articleLow Internet usage remains a problem across Europe, despite the frenzy surrounding free Internet access, according to research by Jupiter Communicatio...
View articleInnovative marketers use integrated sponsorships to build their brands. Bobbi highlights the benefits of Alloy Online's recent partnership with Sevent...
View articleCupertino, CA-based AdForce Inc. said that Barton Faber, asenior executive in the database marketing industry, has joined the company'sboard of direct...
View articleA study of Canadian small business and e-commerce found that the Internet is rapidly becoming a mainstream business tool. Read More...
View articleTwo more class action stockholder lawsuits have been filed against troubledonline ad operation Hitsgalore.com, one by the Los Angeleslaw firm of Stull...
View articleBurlingame, CA-based consumer and business borrower marketplace GetSmart.com launched a national TVadvertising campaign to continue to broaden brand a...
View articleSean decided to surf the Net. With unlimited possibilities, he became a stunned deer in the headlights, standing in the middle of the information supe...
View articleZona Research reports in its latest browser study that Microsoft's Internet Explorer (IE) has widely surpassed Netscape's Navigator as the primary bro...
View articleNew York City-based MiningCo.com Inc. said it plans a $10 million brandinginitiative in support of its new name, About.com Inc. Read More...
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