The rapid evolution of Internet advertising is astounding. Specifically, take campaign success factors. A year ago, high click rates were nirvana, and...
View articleVerio Inc. and AOL UK,part of AOL Europe,signed an exclusive marketing agreement for Web-hosting, e-commerce anddomain name registration services. Rea...
View articleInternet start-up Avaterra.com formally launched its newcorporate name and demonstrated its AdObject technology for next-generationInternet advertisin...
View articleChicago-based Encyclopaedia Britannica Inc. signed with Deutsch Inc. for a$25 million to $35 million advertising assignment to support its brand andla...
View articleThe rush to the web is a land grab. And unfortunately, sometimes people are late to the game. The web has several categories of products and services ...
View articleSmartAge Corp. said it launched a Media Buyer service that allowssmall and growing businesses to buy premium Web advertising "for less thanthe $1,000 ...
View articleThe number of Internet users in North America has now reached 92 million, according to a study released by CommerceNet and Nielsen Media Research. The...
View articleTMP Worldwide, a provider of recruitmentsolutions including Monster.com and operator of a large yellowpages advertising agency, partnered with DoubleC...
View articlemethodfive won a strategic Web planningproject for The Economist Web site, the onlinebusiness of The Economist magazine. Read More...
View articleWhen it comes to online offerings, the majority of insurance companies are well behind other financial services players, such as banks and brokerages,...
View articleWired Digital's Rick Boyce signed in as I-Advertising's guest moderator, raising the issue of click suppression on ads served via third parties. The l...
View articleUSA.NET, a provider of e-mail and messagingservices, launched a new e-mail service called USA.NET Ad Mail thatintegrates e-mail with traditional class...
View articleSeattle-based interactive media firm Avenue A launched what it calls theCreative Partner Program, offering clients strategic referrals to ad creativea...
View articleA survey on holiday e-commerce expectations by LinkShare and BizRate.com found that online merchants and consumers are not on the same page when it co...
View articleStockgroup.com Holdings Inc. named New York City-based RocketScience as its agency of recordfor an advertising and brand-building awareness campaign. ...
View articleBlue Shield of California chose Lot21 Interactive as its interactive agencyof record to handle mylifepath.com, its health information Web site availab...
View articleLifeMinders.com Inc., a provider offree, sponsored e-mailreminders and tips, completed a $10.6 million round of financing led by ABSVentures. Read Mor...
View articleWhat's it like to be head over heels over your new car and not even have the dealership understand? Forget about technical introductions and get perso...
View articleThe recent eating crow announcement by Merrill Lynch -- that they are going to finally offer onlinetrading -- is one that health care executives are w...
View articleLeapnet Inc. signed a letter of intent toacquire privately-held interactive agency Nine Dots Corp. Financialterms of the deal were not disclosed. Read...
View articleA new Internet advertising and electronic commerce company called Clarant Worldwide Corp. is planning an IPOand New York City-based Young & Rubicam In...
View articlePremiere Technologies launched amulti-million dollar national marketing campaign supporting the launch of itsOrchestrate E-Mail by Phone, which allows...
View articleThese days, if you're in the web design biz, chances are you're spending most of your time giving facelifts to old sites rather than creating new site...
View articleIn your universe, do your customers represent the planets revolving around your products? Or are your customers at the center of a universe where your...
View articleNew York City-based Nielsen Media Research signed a new,seven-year contract with Carat North Americathat includes a separate deal for the Nielsen//Net...
View articleFalls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...
View articleSanta Ana, CA-based business-to-business retailer Firstsource.com selected D'Arcy MasiusBenton & Bowles Los Angeles,Blue Marble ACG and Ruder Finn as ...
View articleThere is no "right" answer when it comes to selecting a third party partner for Internet advertising. Instead, it's all about the many solutions exist...
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