Atlanta-based Net.B@nk launched anexpanded marketinginitiative for 1999 that includes public relations, strategic marketing andonline and off-line adv...
View articleThe top 25 industry categories increased their Internet ad spending 86.7percent forthe first three quarters of 1998, compared to the same period in 19...
View articleFirst there was radio, then television, then PCs, and now the Internet. But there's still only 24 hours in a day. Something had to give, and a report ...
View articleNew York City-based community site theglobe.com signed a million-dollarpartnership/sponsorship deal with Stockplayer.com, a business and financialWeb ...
View articleSan Francisco-based ad network FlycastCommunications Corp. named JeffLehman as vice president of media sales and Fred Ciamaraglia as vice presidentof ...
View articleIt's time to unveil a new generation of advertising models and vehicles that will truly evolve the web beyond the banner.... Paul Bruemmer highlights ...
View articleJanet Ryan muses over a suggestion to cut the supply on banner avails... and concludes that it sure makes sense. Here's why. Read More...
View articleSuperStats.com Inc. has launched v. 2.0 of its www.superstats.com site, allowing Webmanagers access to real-time site tracking. Read More...
View articleSo how do you create a community site that recruits members, retains them and (best of all) actually generates revenue? Brett Walker tells all. Read M...
View articleCBS Corp. said it will receive $100 million in additional equity in SportsLine USA Inc., in exchange forproviding additional promotional and sales opp...
View articleWhat's your richest source of industry information? If you said trade shows, you may be overlooking some less-costly alternatives that might serve you...
View articleMicroCap Financial Services.com Inc. retained Interactive MarketingInc. (IMI) to assist in creating an integrated marketing strategy. Read More...
View articleHow does Barry love email? Let him count the ways that email marketing can fulfill your online objectives. Read More...
View articleThe number of online investors in the US increased by 2.2 million in 1998, according to research by NFO Interactive. NFO reports more than 5.2 million...
View articlePsst....wanna get an insider's view of email marketing? Click here! Read More...
View articleWhen Nick and Marco sit down to create a web site they disagree. Nick sees the site through the eyes of a "newbie." Marco has the perspective of a sea...
View articleNew York City-based community site operation theglobe.com said that Kerri Fox has joinedthe company as director of marketing and Ronald DiPrete as dir...
View articleNew York City-based togglethis is launching its latest toggled show, "HurtHerman: The Freak Who Feels No Pain," sponsored by New York-based Bigfoot an...
View articleWhere do you find most of your new-business contacts? At prescribed networking functions over the weak drinks? Or in line at the deli counter? In some...
View articleOnline ad network Flycast CommunicationsCorp. filed for aninitial public offering of stock thatcould raise as much as $40 million forthe Web advertisi...
View articleNew York City-based NetCreations Inc. has beenselected to build and manage an opt-in e-mail list for get2net, a provider of public Internetaccess unit...
View articleVendors and media planners, why can't they get along? Amir Aslani wants to knock down the walls between the two sides and then get communicating. Read...
View articleThe latest attempt to find out how the average American views computers and the Internet belongs to CBS.Marketwatch.com, which conducted a telephone p...
View articleWhat's the measure of a truly successful one-to-one marketing campaign? Deborah holds out several yardsticks to use.... Read More...
View articleInternet advertising agency Quantum Leap Communications in Chicagohas been awarded a digital assignment from accounting and consulting firm Ernst & Yo...
View articleDiscover Brokerage, a MorganStanley Dean Witter company, signed an interactive marketing agreement tosponsor the Investment Channel on Intuit Inc.'s Q...
View articleNew York City-based Candor led by Gordon Fenton, formed a strategic alliancewith Hayes & Associates, a Silicon Alley basedinteractive consulting firm....
View articleInternet Profiles Corp. (I/PRO) launched the I/PRO Informer program, a value-added information service that is being offered toits customers to comple...
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