The New York Times reports thatthe Federal Trade Commission has "all but decided"that it is going to part company with the Clinton administration over...
View articleIllusionFusion! saidthat it adopted a new, integrated corporate strategy to capitalize on what itsees as the forthcoming boom in broadband communicati...
View articleSan Francisco-based ad network Flycast Communications Corp. said itlaunched a broad range of rich media initiatives that simplify the developmentand e...
View articleAmerica Online and CBS said they are launching the "AOL/CBS TuneIn!" campaign, a first-of-its-kind online promotion to celebrate CBS's fallpremiere we...
View articleOgilvy & Mather Advertising is celebrating its 50th anniversary with acommemorative Web site and virtual office party designed by OgilvyInteractivePar...
View articleX-ceed Inc. , the acquisitiveinteractive company being directed by Scott Mednick, the founder and formerchairman and CEO of THINK New Ideas, acquired ...
View articleInternet advertising agency The Leap Group Inc. said that its second quarter revenues rose 18.7% to $9.0 million, up from $7.6 million for the same qu...
View articleCONE Interactive said it added theRolling Stone Network, VitaSave and iBaby to its client list. Billings werenot disclosed. Read More...
View articlei-traffic inc. in New York City said itwas selected to handle all U.S. online advertising, alliances andcustomer acquisition for BOL , the planned glo...
View articleMecklermedia's Internet.com , ChannelSeven.com , ICONOCAST , @NY, eMarketer.com , and The Industry Standard announcedthe Momentum Celebration and Awar...
View articleAdauction.com named NeilCohen as vice president of sales and marketing, and Lori Nelson as seniordirector of business development. Read More...
View articleSynergy Brands Inc. said it retained Gordacom Consulting Inc. to assist Synergy in the marketing of its Gran Reserve Cigars, handmade in the Dominican...
View articlePhilips Electronics said its new $100million-plus U.S. advertising campaign, including an Internet component,starts this week, "representing the most ...
View articleAdvertisers and agencies making online sales pitches to children are beingtold to toughen their privacy policies or expect to see growing demands from...
View articleInterVU Inc. said it plans tolaunch a video and rich media publishing system in response to increasingmarket demand. Read More...
View articleAd network 24/7 Media Inc. announced arelationship with Netscape Communications Corp. , in which 24/7will sell multiple key advertising sections of th...
View articleSharpVision said it will back its newDigital Television (DTV) product line and its dealers with a million-dollarintegrated marketing plan this fall. R...
View articleAs expected, E*TRADE Group Inc. announced a $100 million integrated ad campaign to launch its new destination Web site-- 'the new E*TRADE.' Read More...
View articleGreenfield Online Inc. launched MindStorm, an online brainstorming service designed to allow marketers, advertisers and product developers to conduct ...
View articleInfoseek said its $26 million deal withMicrosoft Corp.'s WebTV Networks Inc. will allow it to assumemanagement of advertising sales for online search ...
View articleEnhanced Services Company Inc. said that it has completed the acquisition of the assets of Zulu-tek Inc. , in a transaction valued at approximately $3...
View articlePowerAdz.com and AdQuest said that they merged, creatingwhat they called "the largest provider of Internet classified services toregional newspapers i...
View article@Home , a provider of high-speed Internetaccess via the cable TV infrastructure, is teaming up with seven name-brandadvertisers to test the effectiven...
View articleX-ceed Inc. said it acquired Mercury Seven Inc. , parent of marketingsite ChannelSeven.com. Read More...
View articleWestern International Media , a subsidiary ofThe Interpublic Group of Companies Inc., said it acquired a significantminority interest in Zentropy , an...
View articleSkyline Multimedia Entertainment Inc. insaid it entered into an exclusive co-marketing agreement with InfoSpace . Financial arrangements were notdiscl...
View articleiMALL Inc. said itexpanded the scope of its marketing and retailing agreement with animalhouse.com . Read More...
View articleAd network Flycast Communications said that itreceived U.S. patent protection for its real-time Internet Advertising system. Read More...
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