New York City-based NetStakes, an interactive promotions company, said itchanged its corporate name to Webstakes to achieve maximum leverage for its W...
View articleNeural Applications Corp. reported it willcustomize its intelligent online ad targeting solution as a plug-in toMicrosoft Site Server 3.0, Commerce Ed...
View articleAccrue Software releasedAccrue Insight 2.0., an update to its network-based Web site analysissolution. Read More...
View articleMarket research firm ActivMedia Inc. reported onlineadvertisingis creating a faster, more focused, and dynamic method to reach customers whohave perso...
View articleBellevue, WA-based Asymetrix Learning Systems Inc. , foundedby Microsoft co-founder Paul Allen, contracted with Imagio in Seattle for both PR andadver...
View articleTHINK New Ideas Inc. said it will handlethe advertising and marketing for the launch of four new Panasonic Interactivegaming titles. Read More...
View articleCondéNet, a unit of Advance Publications, said it will launch CNCurrency.com , a digital version ofCondé Nast Currency, a 90-page financial supplement...
View articleNew Century Network , the onlinenetwork of newspaper sites, changed its strategy again, dropping itscontent development effort to refocus exclusively ...
View articleAtlanta-based Grizzard Communications Group reportedit hasbeen retained by a group of Christian and church-related Web publishers andopt-in newsletter...
View articleThe Internet Advertising Bureau (IAB) announcedit selected its 1998 officers, established its headquarters in New YorkCity, andfilled the newly create...
View articleInternet advertising network ADSmart unveiled a new Web advertising strategy that focuses on six key affinitygroups and representative sites within th...
View articleIronlight Digital and Novo Media Group said they plan to mergeby the end of March, creating a large, full service digital agency. Read More...
View articleThe Ad Age Group's Business Marketing magazine went online with its ranking of the200 most effective business-to-business Web sites across all busines...
View articleContinental Airlines has named Blue Marble AdvancedCommunications Group as its first interactive agency of record. Read More...
View articleTop marketing executives will gather in March at "The Marketing Landscape ofthe Internet: The 1998 Conference" to share insights into how business isp...
View articleMacromedia Inc. is launching an ad-backedentertainment Web site featuring online games, interactive comic strips, andanimated shorts. Read More...
View articleLycos Inc. said increased adrevenues helped push second quarter (ended Jan. 31) revenues to $12.6 million,representing an increase of 35% over the pre...
View articleA technology market researcher, citing a recent international survey of nearly2,000 respondents that he says highlights fundamental weaknesses in theI...
View articleSeattle-based Money Talks , a personal investment site, saidit joined the DoubleClick advertising network. Read More...
View articleTMP Worldwide in New York City James J. Treacy as chief operating officer ofthe yellow page advertising agency and classified ad Web site operations. ...
View articleKate Everett-Thorp, former ad exec at CNET, and four co-workers establisheda new agency in San Francisco called Lot21 . The agency will focus onreturn...
View articleCMG Information Services Inc. said that Japan's Sumitomo Corp. agreed to make a$10 million equity investment in CMG. Read More...
View articleEngage Technologies rolled outEngage.Knowledge, a suite of services and enabling technology that leveragethe company's behavioral database of Web visi...
View articleInfoSpace Inc. and McLeodUSA Publishing Co. said they formeda strategic partnership to bring enhanced local advertising to yellow pages onthe Internet...
View articleIBM consolidated its agency roster for worldwidedirect and interactive marketing to four shops from a field of 30. Combinedbillings are estimated at m...
View articleThe Internet Shopping Network signed six newonline marketingpartnerships for its First Auction and Computer Superstore sites. Read More...
View articleAlice O'Rourke, senior vice president, strategicplanning for Empire StateDevelopment, New York's economic development arm, was named executive directo...
View articleSavatar Inc. , a recently formed subsidiaryof the WPP Group, added two senior marketing executives to its staff. Read More...
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