7am News Offers InfoAds, Brandware
Media

7am News Offers InfoAds, Brandware

28y Team ClickZ

7am News Offers InfoAds, Brandware

Instant banner update technology is getting hotter. Both Darwin Digital andTotalNEWS are releasing applicationsfor updating banners with news and fres...

View article
Red Rocket hires IN2 as Interactive Agency of Record
Media

Red Rocket hires IN2 as Interactive Agency of Record

28y Team ClickZ

Red Rocket hires IN2 as Interactive Agency of Reco...

Simon and Schuster's Red Rocket , acommerce site for learning-based games and toys, hired IN2 in New York City as its interactive agencyof record. Rea...

View article
Houston Firm Makes $50 Million Investment in ZULU-tek
Media

Houston Firm Makes $50 Million Investment in ZULU-tek

28y Team ClickZ

Houston Firm Makes $50 Million Investment in ZULU-...

ZULU-tek reported it received an investment from Enhanced Services Co.Inc., which will allow it to tap into Internet advertising and marketingtechnolo...

View article
New Century Network Shuttered; 40 Lose Jobs
Media

New Century Network Shuttered; 40 Lose Jobs

28y Team ClickZ

New Century Network Shuttered; 40 Lose Jobs

Ya' gotta love the newspaper business, which was dragged kicking andscreaming into the electronic age as fat cat publishers finally began tosee Intern...

View article
Ad Issues to Dominate Internet/TV Conference
Media

Ad Issues to Dominate Internet/TV Conference

28y Team ClickZ

Ad Issues to Dominate Internet/TV Conference

Marketing issues with a specific focus on the needs and interests ofadvertisers will be among the topics at an upcoming conference on the mergingworld...

View article
Engage Technologies, Aptex Software Team Up
Media

Engage Technologies, Aptex Software Team Up

28y Team ClickZ

Engage Technologies, Aptex Software Team Up

Engage Technologies and Aptex Software formed a strategic partnershipto blend their complementary technologies. Read More...

View article
Silver Company Retained as Interactive Ad Reps for Gay.com
Media

Silver Company Retained as Interactive Ad Reps for Gay.com

28y Team ClickZ

Silver Company Retained as Interactive Ad Reps for...

The Silver Company inSeattle, WA was hired to provide interactive advertising salesrepresentation for Gay.com , an internet chat network operatedexclu...

View article
AOL Files More Suits, May Seek Federal Anti-Spam Law
Media

AOL Files More Suits, May Seek Federal Anti-Spam Law

28y Team ClickZ

AOL Files More Suits, May Seek Federal Anti-Spam L...

America Online Inc. filed suit against apornographic spammer accused of using the AOL tradename, and said it may seekfederal legislation to put spamme...

View article
MEG Communications Launches Game Promo for Rayovac
Media

MEG Communications Launches Game Promo for Rayovac

28y Team ClickZ

MEG Communications Launches Game Promo for Rayovac

MEG Communications developed a newpromotional game, Gobbler Rock!, for Rayovac. Read More...

View article
Eddie Bauer Names i-traffic "Agency of Record" for Online Ads
Media

Eddie Bauer Names i-traffic "Agency of Record" for Online Ads

28y Team ClickZ

Eddie Bauer Names i-traffic "Agency of Record" for...

Eddie Bauer Inc. appointed i-traffic inc. as its agency of recordfor online advertising, alliances, and customer acquisition. Read More...

View article
NetStakes Changes Name to Webstakes
Media

NetStakes Changes Name to Webstakes

28y Team ClickZ

NetStakes Changes Name to Webstakes

New York City-based NetStakes, an interactive promotions company, said itchanged its corporate name to Webstakes to achieve maximum leverage for its W...

View article
Neural Applications to Customize Ad Targeting for Site Server 3.0
Media

Neural Applications to Customize Ad Targeting for Site Server 3.0

28y Team ClickZ

Neural Applications to Customize Ad Targeting for ...

Neural Applications Corp. reported it willcustomize its intelligent online ad targeting solution as a plug-in toMicrosoft Site Server 3.0, Commerce Ed...

View article
Accrue Insight 2.0 Released
Media

Accrue Insight 2.0 Released

28y Team ClickZ

Accrue Insight 2.0 Released

Accrue Software releasedAccrue Insight 2.0., an update to its network-based Web site analysissolution. Read More...

View article
Study: Web Blurring Line Between Marketing, Sales
Media

Study: Web Blurring Line Between Marketing, Sales

28y Team ClickZ

Study: Web Blurring Line Between Marketing, Sales

Market research firm ActivMedia Inc. reported onlineadvertisingis creating a faster, more focused, and dynamic method to reach customers whohave perso...

View article
Imagio Retained by Asymetrix for PR and Creative Services
Media

Imagio Retained by Asymetrix for PR and Creative Services

28y Team ClickZ

Imagio Retained by Asymetrix for PR and Creative S...

Bellevue, WA-based Asymetrix Learning Systems Inc. , foundedby Microsoft co-founder Paul Allen, contracted with Imagio in Seattle for both PR andadver...

View article
THINK Wins Marketing Pact for Four Panasonic Games
Media

THINK Wins Marketing Pact for Four Panasonic Games

28y Team ClickZ

THINK Wins Marketing Pact for Four Panasonic Games

THINK New Ideas Inc. said it will handlethe advertising and marketing for the launch of four new Panasonic Interactivegaming titles. Read More...

View article
CondéNet To Launch Ad-backed Financial Site for Women
Media

CondéNet To Launch Ad-backed Financial Site for Women

28y Team ClickZ

CondéNet To Launch Ad-backed Financial Site for Wo...

CondéNet, a unit of Advance Publications, said it will launch CNCurrency.com , a digital version ofCondé Nast Currency, a 90-page financial supplement...

View article
New Century to Focus on Ad Sales
Media

New Century to Focus on Ad Sales

28y Team ClickZ

New Century to Focus on Ad Sales

New Century Network , the onlinenetwork of newspaper sites, changed its strategy again, dropping itscontent development effort to refocus exclusively ...

View article
Grizzard Will Rep Church-based Internet Ad Network
Media

Grizzard Will Rep Church-based Internet Ad Network

28y Team ClickZ

Grizzard Will Rep Church-based Internet Ad Network

Atlanta-based Grizzard Communications Group reportedit hasbeen retained by a group of Christian and church-related Web publishers andopt-in newsletter...

View article
IAB Establishes NYC Headquarters, Names Director
Media

IAB Establishes NYC Headquarters, Names Director

28y Team ClickZ

IAB Establishes NYC Headquarters, Names Director

The Internet Advertising Bureau (IAB) announcedit selected its 1998 officers, established its headquarters in New YorkCity, andfilled the newly create...

View article
ADSmart Network to Focus on 6 Affinity Groups
Media

ADSmart Network to Focus on 6 Affinity Groups

28y Team ClickZ

ADSmart Network to Focus on 6 Affinity Groups

Internet advertising network ADSmart unveiled a new Web advertising strategy that focuses on six key affinitygroups and representative sites within th...

View article
Ironlight Digital and Novo Media Group Announce Merger
Media

Ironlight Digital and Novo Media Group Announce Merger

28y Team ClickZ

Ironlight Digital and Novo Media Group Announce Me...

Ironlight Digital and Novo Media Group said they plan to mergeby the end of March, creating a large, full service digital agency. Read More...

View article
Business Marketing Mag Launches B-to-B Web Site
Media

Business Marketing Mag Launches B-to-B Web Site

28y Team ClickZ

Business Marketing Mag Launches B-to-B Web Site

The Ad Age Group's Business Marketing magazine went online with its ranking of the200 most effective business-to-business Web sites across all busines...

View article
Blue Marble Named Interactive AOR at Continental
Media

Blue Marble Named Interactive AOR at Continental

28y Team ClickZ

Blue Marble Named Interactive AOR at Continental

Continental Airlines has named Blue Marble AdvancedCommunications Group as its first interactive agency of record. Read More...

View article
Interactive Marketing Conference Coming Up in Phoenix
Media

Interactive Marketing Conference Coming Up in Phoenix

28y Team ClickZ

Interactive Marketing Conference Coming Up in Phoe...

Top marketing executives will gather in March at "The Marketing Landscape ofthe Internet: The 1998 Conference" to share insights into how business isp...

View article
Macromedia Launches Site to Pull in Ad Revenue
Media

Macromedia Launches Site to Pull in Ad Revenue

28y Team ClickZ

Macromedia Launches Site to Pull in Ad Revenue

Macromedia Inc. is launching an ad-backedentertainment Web site featuring online games, interactive comic strips, andanimated shorts. Read More...

View article
Ad Income Helps Push Lycos Revenues
Media

Ad Income Helps Push Lycos Revenues

28y Team ClickZ

Ad Income Helps Push Lycos Revenues

Lycos Inc. said increased adrevenues helped push second quarter (ended Jan. 31) revenues to $12.6 million,representing an increase of 35% over the pre...

View article
Researcher Questions Value of Web Ad Expenditures
Media

Researcher Questions Value of Web Ad Expenditures

28y Team ClickZ

Researcher Questions Value of Web Ad Expenditures

A technology market researcher, citing a recent international survey of nearly2,000 respondents that he says highlights fundamental weaknesses in theI...

View article