Finteza's free analytics tool provides real-time in-depth website and app analytics to help digital marketers maximize conversions from the top to the...
View articleWith the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...
View article40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...
View articleEnterprise businesses use an average of 91 solutions, which can decrease overall efficiency of a tech stack. And right now in martech, many businesses...
View articleBlockchain market size is anticipated to increase to $23.3 billion by the year 2023 at a Compound Annual Growth Rate (CAGR) of 80.2 percent. A blockch...
View articleBy 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights include...
View articleAccording to recent research, 88% of viewers remain frustrated while streaming, which is a rising increase of 7% in 2019 compared to 2018. And 59% of ...
View resourceWhat can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...
View articleIs your marketing stack stitched together from multiple different tools that don't communicate with each other? If so, you may have a real monster on ...
View resourceWhile you can find some statistics about the slowing growth of apps, there’s also the realization that we’re more dependent on our mobile phones than ...
View articleGoogle and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics...
View article"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2...
View articleData science in marketing can no longer be for the elite, says Adobe Audience Manager's Lakshmi Shivalingaiah. How DMP marketers can use data science ...
View articleThis year's Adobe Digital Trends report reveals marketing priorities and insights of nearly 13,000 marketers, creatives, and IT professionals, includi...
View articleSupported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...
View articleA look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...
View articleLiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...
View articleBy year 2023, CMO’s will be spending $150B or more on performance marketing. And most of these investments will be used towards paid search, em...
View resourceA recent study has revealed that Adobe Analytics provides customers with a 224% ROI and a 13% increase in conversion rates. This new user friendly int...
View resourceA new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...
View articleInstagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...
View articleThe average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...
View articleNew report reveals martech challenges and opportunities facing insurance industry leaders within the next year. Many cite customer experience and unif...
View articleThough chatbots continue to explode in popularity for marketers, they have downsides that result in consumers preferring human interaction. Read More...
View articleIn a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....
View articleTop insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...
View articleFears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...
View articleFacebook and Google currently dominate the digital advertising market — but that status quo won’t last forever. A new disruptor likely isn’t far from ...
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