Social Media Is Becoming Useful, Finally
Marketing

Social Media Is Becoming Useful, Finally

13y Gustavo Razzetti

Social Media Is Becoming Useful, Finally

A new tool is looking to change your social media experience by allowing you to pull and save parts of the web that you care about. Read More...

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Pin-Commerce vs. Facebook Gifts
Social

Pin-Commerce vs. Facebook Gifts

13y Susan Kuchinskas

Pin-Commerce vs. Facebook Gifts

Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts,...

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Unmetric Lets Agencies Identify Social Media Gaps
Social

Unmetric Lets Agencies Identify Social Media Gaps

13y Susan Kuchinskas

Unmetric Lets Agencies Identify Social Media Gaps

Unmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which ...

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Holiday Marketing Traditions, Old and New
Media

Holiday Marketing Traditions, Old and New

13y Tessa Wegert

Holiday Marketing Traditions, Old and New

Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Read More...

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Capital One Opens Up 12 Days of Pinterest
Social

Capital One Opens Up 12 Days of Pinterest

13y Susan Kuchinskas

Capital One Opens Up 12 Days of Pinterest

Capital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand. Read More...

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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Actionable Analysis

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

13y Heidi Cohen

Social Media, Mobile, and Content Marketing: 4 Tre...

Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Read More...

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Pinfluencer Contest Assists Wayfair in Tracking Success
Analytics

Pinfluencer Contest Assists Wayfair in Tracking Success

13y Mary Lisbeth D'Amico

Pinfluencer Contest Assists Wayfair in Tracking Su...

The Wayfair Pinterest contest hosted on Pinfluencer showed significant success. According to the company, it saw a 255 percent increase in participant...

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Barnes & Noble Targets Pinterest Users in Holiday Nook Video
Social

Barnes & Noble Targets Pinterest Users in Holiday Nook Video

13y Lisa Lacy

Barnes & Noble Targets Pinterest Users in Holi...

The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features. Read More...

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Pinning Your Hopes on Visual Commerce: The Pinterest Potential
Data insights

Pinning Your Hopes on Visual Commerce: The Pinterest Potential

13y Andrea Fishman

Pinning Your Hopes on Visual Commerce: The Pintere...

Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Read More...

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Shifting Sands: The Fall of Facebook and Twitter?
Analytics

Shifting Sands: The Fall of Facebook and Twitter?

13y Adrian Lee

Shifting Sands: The Fall of Facebook and Twitter?

Facebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital aud...

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'Tis the Season to Be Shopping
Social

'Tis the Season to Be Shopping

13y Janice Diner

'Tis the Season to Be Shopping

And the social networks are clearly in the game. Read More

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Pinterest: 5 Tactics for This Visual Social Media Mecca
Actionable Analysis

Pinterest: 5 Tactics for This Visual Social Media Mecca

13y Heidi Cohen

Pinterest: 5 Tactics for This Visual Social Media ...

Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure...

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Pinterest Welcomes Brands With Biz Accounts
Social

Pinterest Welcomes Brands With Biz Accounts

13y Mary Lisbeth D'Amico

Pinterest Welcomes Brands With Biz Accounts

Pinterest announced today that organizations can now sign up for their own business accounts, or convert their existing user accounts to business acco...

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Pinterest Secret Boards Let Users Collaborate in Private
Social

Pinterest Secret Boards Let Users Collaborate in Private

13y Mary Lisbeth D'Amico

Pinterest Secret Boards Let Users Collaborate in P...

Pinterest has introduced secret boards, a place where users can put things that they don’t necessarily want to share with others. Read More...

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Four Seasons Creates a Spark
Social

Four Seasons Creates a Spark

13y Lisa Lacy

Four Seasons Creates a Spark

Four Seasons Hotels and Resorts has launched an online campaign, The Spark, which aims to create engaging online content to inspire romance among coup...

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Philips Launches #Pinyourcity Campaign
Social

Philips Launches #Pinyourcity Campaign

13y Lisa Lacy

Philips Launches #Pinyourcity Campaign

Health and well-being company, Royal Philips Electronics, better known simply as Philips, has a new Pinterest contest in which it is asking city dwell...

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The Pinterization of E-Commerce
Social

The Pinterization of E-Commerce

14y Susan Kuchinskas

The Pinterization of E-Commerce

More online merchants are incorporating hunting/gathering of products on their sites. Read More...

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Volvo Starts Its Engine on Pinterest Campaign
Social

Volvo Starts Its Engine on Pinterest Campaign

14y Lisa Lacy

Volvo Starts Its Engine on Pinterest Campaign

The car company hopes to present itself in a new light to a different audience with contest on Pinterest. Read More...

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How Twitter Parties Became a Mom Marketing Craze and Revenue Stream
Social

How Twitter Parties Became a Mom Marketing Craze and Revenue Stream

14y Kate Kaye

How Twitter Parties Became a Mom Marketing Craze a...

Twitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could...

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Reckitt Benckiser Shares Digital Plans for China
CPG

Reckitt Benckiser Shares Digital Plans for China

14y Adaline Lau

Reckitt Benckiser Shares Digital Plans for China

A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Read More...

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Virgin America Taps Trendsetters for Social Video Effort
Media

Virgin America Taps Trendsetters for Social Video Effort

14y Joan Voight

Virgin America Taps Trendsetters for Social Video ...

Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Re...

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Trend Alert: The Next Big Thing in Social Media is Visual
Social

Trend Alert: The Next Big Thing in Social Media is Visual

14y Krista Neher

Trend Alert: The Next Big Thing in Social Media is...

Visual content is the consistent thread across the sites and tools that are growing. Read More...

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Grey Poupon Rejects Uncouth Facebook Users
Social

Grey Poupon Rejects Uncouth Facebook Users

14y Joan Voight

Grey Poupon Rejects Uncouth Facebook Users

Digital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to up...

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Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]
Asia

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Stu...

14y Adaline Lau

Pinterest and Instagram Drive Traffic to Social Co...

Expect to see a proliferation of niche social networks over the next 12 months. Read More...

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Pinterest's and Instagram's Global Market Share Grows
Audience

Pinterest's and Instagram's Global Market Share Grows

14y Search Engine Watch

Pinterest's and Instagram's Global Market Share Gr...

Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...

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What's Like Got to Do With It?
Marketing

What's Like Got to Do With It?

14y Raj De Datta

What's Like Got to Do With It?

Acting on the intent of advertising. Read More

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Photographs: Social Media's Hot Content Marketing Asset
Actionable Analysis

Photographs: Social Media's Hot Content Marketing Asset

14y Heidi Cohen

Photographs: Social Media's Hot Content Marketing ...

Seven tactics to make your photographs rock as social media content marketing. Read More...

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