Ello Again: Could a revived Ello be the next big thing in visual social media?
Content

Ello Again: Could a revived Ello be the next big thing in visual social med...

10y Rebecca Sentance

Ello Again: Could a revived Ello be the next big t...

In September and October 2014, all tech aficionados and social media commentators could talk about was Ello, the new social network with a minimalist ...

View article
Ad buying: a glossary of key terms and acronyms
Media

Ad buying: a glossary of key terms and acronyms

10y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

View article
The Digital Download: Transparency, viewability win the week's news
Media

The Digital Download: Transparency, viewability win the week's news

10y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

View article
Are Tumblr's advertising plans a bad idea?
Content

Are Tumblr's advertising plans a bad idea?

10y Rebecca Sentance

Are Tumblr's advertising plans a bad idea?

Finding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been...

View article
The reality of virtual reality
Media

The reality of virtual reality

10y Joe Laszlo

The reality of virtual reality

A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...

View article
Five brands mastering March Madness marketing
Acquisition

Five brands mastering March Madness marketing

10y Mike O'Brien

Five brands mastering March Madness marketing

There are a few more weeks of March Madness - the Sweet 16 games start Thursday - but brands have already started their campaigns. Here are our favori...

View article
The Digital Download: New algorithms, ad formats and appointments
Media

The Digital Download: New algorithms, ad formats and appointments

10y Mike O'Brien

The Digital Download: New algorithms, ad formats a...

BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic ...

View article
Six stats of the week and what they mean for marketers in the Asia Pacific
Asia

Six stats of the week and what they mean for marketers in the Asia Pacific

10y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

View article
Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline product
Media

Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline pro...

10y Mike O'Brien

Spotlight on Absolut's Afdhel Aziz: Online innovat...

Absolut Vodka has remained relatively unchanged over the past 137 years, but Afdhel Aziz works to keep it innovative through the creation of Absolut L...

View article
The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social
Media

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes soc...

10y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

View article
What does the IAB's 'DEAL' plan mean for ad blocking?
Media

What does the IAB's 'DEAL' plan mean for ad blocking?

10y Mike O'Brien

What does the IAB's 'DEAL' plan mean for ad blocki...

The IAB released a new set of recommendations for publishers to deal with ad blocking, an industry issue that's expensive and expanding. Can it help? ...

View article
Ads of the week: Brands celebrate at the Oscars
Acquisition

Ads of the week: Brands celebrate at the Oscars

10y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

View article
ClickZ cases the candidates: the journey from search to site
Search

ClickZ cases the candidates: the journey from search to site

10y Mike O'Brien

ClickZ cases the candidates: the journey from sear...

There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...

View article
China's real-time bidding for video programmatic is a myth
Asia

China's real-time bidding for video programmatic is a myth

10y Charlie Wang

China's real-time bidding for video programmatic i...

Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...

View article
Why Facebook's botched Free Basics in India doesn't really matter
Asia

Why Facebook's botched Free Basics in India doesn't really matter

10y Rahul Chadha

Why Facebook's botched Free Basics in India doesn'...

Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...

View article
Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs
Agency Spotlight

Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

10y Yuyu Chen

Throwback Thursday: Giant Spoon’s Jon Haber on che...

Instead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....

View article
Six things you should be measuring on your app
Mobile

Six things you should be measuring on your app

10y Mike O'Brien

Six things you should be measuring on your app

When it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...

View article
Social media in Indonesia: big numbers with plenty of room to grow
Asia

Social media in Indonesia: big numbers with plenty of room to grow

10y Sophie Loras

Social media in Indonesia: big numbers with plenty...

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape. Read More...

View article
Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and chewing gum
Acquisition

Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and ...

10y Sophie Loras

Throwback Thursday: Imagination's Shereen O'Brien ...

Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. Re...

View article
Ads of the week: Valentine’s Day edition
Acquisition

Ads of the week: Valentine’s Day edition

10y Yuyu Chen

Ads of the week: Valentine’s Day edition

With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads. Read More...

View article
Throwback Thursday: CP+B LA's Kevin Jones reminisces about sneakers and the shakes
Acquisition

Throwback Thursday: CP+B LA's Kevin Jones reminisces about sneakers and the...

10y Mike O'Brien

Throwback Thursday: CP+B LA's Kevin Jones reminisc...

Kevin Jones, the executive creative director of Crispin Porter + Bogusky L.A., reflects on two silly ads that show just how limitless advertising can ...

View article
Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser
Strategies

Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

10y Mike O'Brien

Big Game growth hacking: spotlight on Avocados Fro...

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...

View article
Super Bowl 50: Winners and losers
Acquisition

Super Bowl 50: Winners and losers

10y Mike O'Brien

Super Bowl 50: Winners and losers

How was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out. Read More...

View article
Six of our favorite stats of the week from APAC
Asia

Six of our favorite stats of the week from APAC

10y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

View article
Happy birthday to ya: a look back on 12 years of Facebook
Media

Happy birthday to ya: a look back on 12 years of Facebook

10y Yuyu Chen

Happy birthday to ya: a look back on 12 years of F...

It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...

View article
Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super Bowl ads
Acquisition

Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super...

10y Mike O'Brien

Throwback Thursday: Acura's Leila Cesario reminisc...

With the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recall...

View article
The pros and cons of Facebook and YouTube video advertising
Social

The pros and cons of Facebook and YouTube video advertising

10y Guest Writer

The pros and cons of Facebook and YouTube video ad...

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...

View article
1 10 11 12 13 14 25