Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...
View articlePrograms like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a bene...
View articleIn an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catal...
View articleA look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers....
View articleIn today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their...
View articleThe growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Read More...
View articleMobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsist...
View articleThere's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...
View articleMarketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a r...
View articleThis year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Read Mor...
View articleBy reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, bu...
View articleApp-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Read...
View articleApple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for v...
View articleSocial media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace so...
View articleThe world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tact...
View articleNew advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these n...
View articleStubHub has partnered with Wendy's to offer digital discounts. The move aims to create excitement and change consumer behavior. Read More...
View articleAfter abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social n...
View articleThe new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...
View articleThe McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Read More...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleThe NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Read More...
View articleAutomatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Read ...
View articleThe unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Read More...
View articleBrands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Read More...
View articleFacebook's mobile ad network is primed to take mobile targeting to another level, by targeting users not only by what they have done but also by who t...
View articleTwo new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Read More...
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