How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...
View articleBy deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketin...
View articleMarketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...
View articleProgrammatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...
View articleWhat is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...
View articleIf expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing th...
View articleStephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...
View articleThough creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleMarketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...
View articleThe efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...
View articleOne way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...
View articleThese five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...
View articleThe value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...
View articleFreemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Read More...
View articleIntegrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring err...
View articleHere's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...
View articleThough automatic by nature, automated marketing technology still requires a degree of monitoring. This explains why it's critical for marketers to man...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleOpening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...
View articleThe people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater ...
View articleWhile most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simpl...
View articlePeople with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marke...
View articleAdvertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both deskto...
View articleDespite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were o...
View articleThe microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage the...
View articleThough not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...
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