As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to su...
View articleKrux found data collection per page rose from 10 to 50 events year-over-year. Read More...
View articleHow effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Read More...
View articleWebsite and advertising data is black and white, but we still need a little color to truly improve performance! Read More...
View articleA retargeting campaign must account for consumers as people - and not just data points. Read More...
View articleTwitter's new feature is reliant in part on tracking DNT would disable. Read More...
View articleAn effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to th...
View articleSix tips for getting remarketing campaigns approved. Read More...
View articleTo change the perception of banner ads, many things must change - and the responsibility falls on more than just advertisers. Read More...
View articleSocial media may present challenges to your current model, but that may be just what you need to invigorate your media plan. Read More...
View articleIn order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Read More...
View articleBehavioral icon will move to Canada, too, and possibly Australia and South America. Read More...
View articleThe recipe for success in digital marketing comes together at the intersection of relevance and meaningfulness, sprinkled with compelling recommendati...
View articleMake sure you're identifying the factors that may be working against your targeting strategy. Read More...
View articleSix fundamentals that will help you grow the reach and engagement of your brand. Read More...
View articleProvide your customers with the shortest path possible to get what they want. Read More...
View articleTargeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Read More...
View articleThe key is to invest in your customers as much as they are investing in you to provide them an experience beyond the transaction. Read More...
View articleOffline marketing tools are getting built into new real-time marketing platforms for e-commerce. Read More...
View articleWhen the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble. Read More...
View articleYou must build a foundation of true insights about your consumers to understand what will create a response and what you want that response to be. Rea...
View articleHow to strengthen the existing media buying models over the next few years to assure that better targeting takes place automatically. Read More...
View articleAre all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Read More...
View articleWhat is considered uniquely valuable and compelling for consumers? Read More...
View articleLike playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next year. Read More...
View articleLooking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospe...
View article