Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...
View articleEach brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includ...
View articleNow, YouTube users can add a three-second bumper to all of their videos, making it easier to create a consistent brand that fans will recognize. Read ...
View articleMaintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding acci...
View articleHaving an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy ...
View articleIf the power of your brand was declining and you could no longer rely on your reputation or your logo to drive marketing and sales, what would you do?...
View articleThe first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...
View articleLancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Read More...
View articleThe combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the...
View articleFull-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency...
View articlePinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here ar...
View articleWith the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modi...
View articleReputation management expert Andy Beal kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can lear...
View articleAugmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Read More...
View articleWhat are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful? Read...
View articleSometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fac...
View articleAlthough the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketin...
View articleWhen deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that's...
View articleThe Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experien...
View articleA detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for b...
View articleHow do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn f...
View articleIf we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensu...
View article"The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist w...
View articleTrendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give a...
View articleSuccess on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an ey...
View articleIf you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all us...
View articlePutting yourself on the Web might seem easy, but it's hard to be successful when launching any online brand. Here are three tips to help ensure your s...
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