China is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean...
View articleTencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Read More...
View articleConsider these three approaches to improve the landing page conversions from visitors to your website. Read More...
View articleThese 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more...
View articleChina, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...
View articleMapping out the pros and cons of data management platform (DMP) ownership - an ad tech dilemma for marketers in China. Read More...
View articleE-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital st...
View articleIf your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Read M...
View articleRand Han, Resonance China's founder and managing director, thinks LinkedIn will create a content vehicle customized to China, but a Forrester analyst ...
View articleThe Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...
View articleAn agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Read...
View articleBritish Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Read More...
View articleGlobal advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences ov...
View articleOMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Read More...
View articleThe phases of building an online marketing funnel, with examples from major online travel portals in China. Read More...
View articleConsider these top tips for approaching and working with bloggers and key opinion leaders in China. Read More...
View articleFind out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging soci...
View articleRecent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Read More...
View articleI want to bring you some new perspectives on the largest search engine in China. Read More...
View articleI’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Read...
View articleConsider these 8 factors to develop successful digital marketing in China. Read More...
View articleA research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Read More...
View articleConsider this approach to draft out your company's online marketing strategy targeting the Chinese audience. Read More...
View articleAs a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Read More...
View articleWhile Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Read More...
View articleLeapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best pra...
View articleChina's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...
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