Marketers will now be able to better target campaigns with the use of customer data on HANA. Read More...
View articleWhen it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear w...
View articleAt ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to creat...
View articleOn Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the...
View articleA look at how authorship still influences your brand’s news and public relations content. Read More...
View articleThe Discover Great Britain campaign shows off the U.K.'s sights, culture, food, and fashion with sponsored content on Yahoo and a user-curated Tumblr....
View articleActivision and AKQA have manipulated Instagram's photo tags to create an interactive, choose-your-own-adventure-style story for fans of the video game...
View articleMobile penetration rates and smartphone usage are driving different types of marketing initiatives – including some innovating examples in pizza deliv...
View articleAs we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Read More...
View articleHard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live. Read More...
View articleAs more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Read More...
View articleMany marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Read More...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleFor effective international content marketing, understanding local interests and audiences is key. Read More...
View articleAs technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive"...
View articleThe future of social media is in paid content, which requires a different strategy than organic. How can you prepare? Read More...
View articleJust because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Read More...
View articleIn advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the co...
View articleAd agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rathe...
View articleAs a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by t...
View articleIn order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two wo...
View articleThe fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a r...
View articleEmail marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between...
View articleThe beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Read More...
View articleRepurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect ...
View article"Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube ...
View articleIf you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Read More...
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