The storytelling life cycle: 4 strategies for success (and one surefire way to guarantee failure)
Content

The storytelling life cycle: 4 strategies for success (and one surefire way...

6y Scott Bowen

The storytelling life cycle: 4 strategies for succ...

When creatives are building assets and campaigns, how do you tell a story customer care about? Read More...

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The ultimate brand guide to helping consumers achieve data harmony
Analytics

The ultimate brand guide to helping consumers achieve data harmony

6y Emily Safian-Demers

The ultimate brand guide to helping consumers achi...

Five imperatives for navigating the future of data Read More...

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How COVID-19 changed the way we write content
Content

How COVID-19 changed the way we write content

6y Tim Morral

How COVID-19 changed the way we write content

Tim Morral of Walker Sands, discusses why it is more important than ever to communicate to customers and audiences in a human, connected way. Read Mor...

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Why marketing will improve thanks to the death of third-party cookies
Analytics

Why marketing will improve thanks to the death of third-party cookies

6y Alex Yoder

Why marketing will improve thanks to the death of ...

Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...

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Five ways brands can win in the new ecommerce world
Digital Marketing

Five ways brands can win in the new ecommerce world

6y Paula Hunsche

Five ways brands can win in the new ecommerce worl...

Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and...

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Computer vision brings shoppable video to life
AI & Automation

Computer vision brings shoppable video to life

6y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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It’s time to reevaluate your content management system (CMS)
Content

It’s time to reevaluate your content management system (CMS)

6y Gregg Shupe

It’s time to reevaluate your content management sy...

A reliance on digital is our “new normal” due to COVID-19. Discover the five capabilities your CMS needs to withstand our foreseeable future. Will you...

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Four steps to ABM fueled targeting for B2B marketers
Data insights

Four steps to ABM fueled targeting for B2B marketers

6y Jacqueline Dooley

Four steps to ABM fueled targeting for B2B markete...

ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...

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New study shows digital engagement is key to post-pandemic ecommerce customer retention
Digital Marketing

New study shows digital engagement is key to post-pandemic ecommerce custom...

6y Myles Kleeger

New study shows digital engagement is key to post-...

Give new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity. Read More...

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Assessing the ecommerce marketing landscape, or what changed in 2020?
Digital Marketing

Assessing the ecommerce marketing landscape, or what changed in 2020?

6y Olga Andrienko

Assessing the ecommerce marketing landscape, or wh...

SEMrush’s Head of Global Marketing Olga Andrienko unveils the current digital marketing landscape to equip ecommerce businesses with data and insights...

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences
Digital Marketing

Optimizing ecommerce & mobile for in-the-moment holiday shopping experience...

6y Jim Yu

Optimizing ecommerce & mobile for in-the-moment ho...

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...

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Embracing digital excellence to create customer-driven experiences that exceed expectations
Data insights

Embracing digital excellence to create customer-driven experiences that exc...

6y John Nash

Embracing digital excellence to create customer-dr...

Increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only ...

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You want to sell by subscription, but are you ready?
Digital Marketing

You want to sell by subscription, but are you ready?

6y Sean Joyce

You want to sell by subscription, but are you read...

Sean Joyce of Navint says most companies want subscription sales – a trend being sped by the COVID pandemic, but the transformation is harder than you...

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How brands are creating communities and cultural moments on TikTok
Brand awareness

How brands are creating communities and cultural moments on TikTok

6y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

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The pivot to video is back, and that’s a good thing for innovation
Digital Marketing

The pivot to video is back, and that’s a good thing for innovation

6y Arthur Mamedov

The pivot to video is back, and that’s a good thin...

Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward...

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Comscore’s new trends report reveals significant spike in US OTT usage
Digital Advertising

Comscore’s new trends report reveals significant spike in US OTT usage

6y Jacqueline Dooley

Comscore’s new trends report reveals significant s...

We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...

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Scaling ad revenue growth with first-party data expertise
Analyzing Customer Data

Scaling ad revenue growth with first-party data expertise

6y Ankit Oberoi

Scaling ad revenue growth with first-party data ex...

As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...

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First-party data isn’t enough, here is why
Analyzing Customer Data

First-party data isn’t enough, here is why

6y Feliks Malts

First-party data isn’t enough, here is why

Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...

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Get human in your marketing now to reach B2B buyers in 2021
Digital Marketing

Get human in your marketing now to reach B2B buyers in 2021

6y Megan Thudium

Get human in your marketing now to reach B2B buyer...

In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by think...

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Six benefits of cloud technology: The future for retailers
Digital Transformation

Six benefits of cloud technology: The future for retailers

6y Content Media

Six benefits of cloud technology: The future for r...

From better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it. Read Mor...

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Engagement: The new metric for marketers
Digital Marketing

Engagement: The new metric for marketers

6y Rowan Tonkin

Engagement: The new metric for marketers

Accelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than f...

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Why digital transformation should be your new demand gen strategy
Digital Marketing

Why digital transformation should be your new demand gen strategy

6y Jacqueline Dooley

Why digital transformation should be your new dema...

The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...

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A comprehensive guide to understanding web push notifications
Digital Marketing

A comprehensive guide to understanding web push notifications

6y Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

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Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results
AI & Automation

Intelligent chat isn’t one-size-fits-all: Three use cases that drive real r...

6y Rebecca Clyde

Intelligent chat isn’t one-size-fits-all: Three us...

Rebecca Clyde, Co-founder and CEO of Botco.ai, shows how marketers can leverage intelligent chat technology to better communicate change, and find and...

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Introducing Tech Talks: Save time, skip the salesperson and explore the martech landscape like never before
Disruptive MarTech

Introducing Tech Talks: Save time, skip the salesperson and explore the mar...

6y Emma Walker & Sam Lawson

Introducing Tech Talks: Save time, skip the salesp...

Record funding coupled with an explosion in the number of marketing technologies has made it impossible for marketers to choose and explore the latest...

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The reimagining of retail and what it means for marketers
Digital Marketing

The reimagining of retail and what it means for marketers

6y Lars Fiedler

The reimagining of retail and what it means for ma...

Lars Fiedler, Partner and Senior Solution Leader of Marketing Solutions at Periscope By McKinsey, looks at how changes in consumer behavior during COV...

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Hydra, bots & click-farms: What marketers need to know
Digital Advertising

Hydra, bots & click-farms: What marketers need to know

6y David Finkelstein

Hydra, bots & click-farms: What marketers need to ...

David Finkelstein, CEO of BDEX, offers actionable tips for marketers to avoid targeting their ads to click-farms and highlights the importance of accu...

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