In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new di...
View articleA class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook recor...
View articleCES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising...
View articleThe future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as ...
View articleRevenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter. Read More...
View articlePublishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. ...
View articleColumnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detec...
View articlePromoted accounts, one of Twitter’s few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps. The co...
View articleIn the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...
View articleOn-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (o...
View articleRelevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad ...
View articleBlending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb tr...
View articleAs native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of you...
View articleKenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...
View articleIt will challenge marketers in the country to bring more focus and clarity to digital. Read More...
View articleEveryone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the ...
View articleThe mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an a...
View articleNew research from Sticky finds that 77 percent of viewable ads are never seen. Read More...
View articleRecent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Read More...
View articleIn the new mobile reality, publishers and advertisers are being forced to engage users in different fashions. Omar Nicola explains. Read More...
View articleAre you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list. Read More...
View articlePictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Read More...
View articleFacebook's redesigned ad buying process now begins with a list of eight defined objectives. This means marketers will no longer be picking the ad unit...
View articleFraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers c...
View articleGoogle has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Read More...
View articleExamining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, sc...
View articleSilicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...
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