The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Read More...
View articleAccording to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
View articleHoliday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Read More...
View articleBrands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products. Read More...
View articleIf you want your customers' money, you've got to make it easy for them to give it to you. Read More...
View articleDigital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...
View articleIn a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance. Read More...
View articleAre successful publishers and brands really B2B companies? Read More...
View articleA look into why some industries and companies have moved aggressively into digital, but others still have not. Read More...
View articleNothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to sha...
View articleBe sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-pl...
View articleAccording to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Read More...
View articleAs marketers, we all hold the same needs and wants to be able to communicate with consumers. Read More...
View articleOnline shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Read More...
View articleAnd the social networks are clearly in the game. Read More
View articleThe holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consu...
View articleMen's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iter...
View articleAt an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to...
View articleMarketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a ne...
View articleHow brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers. Read More...
View articleWhen an e-catalogue site hides its products. Read More
View articleConsider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs. Read Mor...
View articleHow to engage each type of holiday shopper with your 2012 holiday display campaign. Read More...
View articleWhich would you rather be: the marketing team who generated response or the team who expressed sympathy? Read More...
View articleWhile the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital co...
View articleMake sure you have a view of how your plans will play into people's hearts and minds this holiday season. Read More...
View articleAlternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales. Read More...
View article