As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a...
View articleTwitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the c...
View articleFacebook strengthens is video marketing capabilities with the addition of yet another custom technology platform. Read More...
View articleFacebook’s video growth is surging, so is the social platform poised to take on Google-owned YouTube in the future? Read More...
View articleYahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possib...
View articleWe've taken a look back at the five best holiday ads that took social media by storm at the end of 2014, spurring dinner table conversation and sales ...
View articleIBM’s latest holiday benchmark data shows that mobile accounts for 57 percent of all online traffic and 35 percent of all online sales for Christmas 2...
View articleWe consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...
View articleInsurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Read More...
View articleFrom Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...
View articleThis monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Re...
View articleFrom ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social...
View articleTwitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...
View articleThe Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the B...
View articleGoogle may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pintere...
View articleInstagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into ...
View articleFacebook's relationship status with Microsoft's Bing has changed to "it's complicated." Read More...
View articleIn the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...
View articleSoutheast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Read More...
View articleAs the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Read More...
View articleFollowing Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Read ...
View articleOne of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Read More...
View articleFox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated propert...
View articleShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Read More...
View articleUsers can now prevent Facebook from telling senders that they saw their messages. Read More...
View articleFacebook has joined forces with antivirus firm ESET to offer users the ability to scan for viruses and malware. Read More...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
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