The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the...
View articleHere are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next ...
View articleBrands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to de...
View articleThe brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing...
View articleNow, when users receive a pin, they can reply with a message or send a pin back. Industry insiders say this feature adds another layer to Pinterest’s ...
View articleSprint has partnered with Roadtrippers to plot a summertime road trip for its Frobinson framily, but experts say the campaign's goals and ROI potentia...
View articleLinkedIn says its Sales Navigator tool will help sales professionals get away from cold outreaches and build better connections with buyers. Read More...
View articleAs social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digi...
View articleWhen you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...
View articleShakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...
View articleHumor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...
View articleBrands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion...
View articleA new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to av...
View articleBy measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a bett...
View articleFacebook-owned Instagram seems set to release a new "one-tap photo messaging" app called Bolt, a product that sounds just like Snapchat. Read More...
View articleThis year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...
View articleFacebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature...
View articleA quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketin...
View articleMobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Re...
View articleThe new feature will not only help marketers with A/B testing, but industry participants say it also indicates a big move for native advertising. Read...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleThrough the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move th...
View articleHere is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Rea...
View articleThe new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce. Read More...
View articleThe brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been ...
View articleMarketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and pl...
View articleEmotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpf...
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