In order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...
View articleThe SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...
View articleThe health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...
View articleThe world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tact...
View articleFacebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Read More...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleA Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Read More...
View articleThese 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as wel...
View articleThe Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Read More...
View articleOne of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity...
View articleThis time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...
View articleThe social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Read More...
View articleIn an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Read More...
View articleTwitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertis...
View articleThe social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...
View articleAfter abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social n...
View articleSuccessful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperperso...
View articleTrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as ho...
View article"Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable ...
View articleA photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennial...
View articleNew research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. R...
View articleThe rise of content marketing means that as a publisher, you hold the keys and power to the future. Read More...
View articleTwitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until t...
View articleDigital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can...
View articleAs behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. ...
View articleThe Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, exper...
View articleA roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Read More...
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