Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...
View articleSoon, brands will be able to run ads on Tinder – will users respond favorably? Read More...
View articleFacebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Read More...
View articleThe platform says it will roll out video ads "carefully and methodically," starting with the U.S. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April. Read More...
View articleIn a cluttered social media world, good isn't good enough anymore. Content has to be great if you want to break through, drive shares, and get noticed...
View articleThe techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable ...
View articleBusiness Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Read More...
View articleWith Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which eve...
View articleMoves promises not to share data with the social network. Read More...
View articleAOL's new ad unit claims to enable publishers to increase revenue in mobile. Read More...
View articleFacebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Read More...
View articleAn New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired. Read More...
View articleTwitter's new Web profile design is here and now available to all. Read More...
View articleAccording to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Read More...
View articleFacebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe. Read More...
View articleThe World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millenn...
View articlePhotos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand...
View articleLancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Read More...
View articleBy trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better prod...
View articleIn the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Read More...
View articleThe ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...
View articleHere are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it...
View articleThe brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video serie...
View articleFacebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Read M...
View articleWhile the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of...
View articleIn an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their post...
View article