Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...
View articleThe product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Read More...
View articleAltering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a...
View articleWith a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Read More...
View articleNesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much partici...
View articleWith decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing su...
View articleSix lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...
View articleThe challenge asked designers to create dresses from inedible items found at Subway restaurants. Read More...
View articleThe campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard cont...
View articleFacebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes...
View articleWill the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Read More...
View articleShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagemen...
View articleThere's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of oper...
View articleConsider these ways to optimize your performance campaigns on the social network. Read More...
View articleThe 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Read More...
View articleWhat does it mean for brands marketing on Facebook? Read More...
View articleThe steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Read More...
View articleSocial networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that st...
View articleFollowing a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, cont...
View articleAs more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands an...
View articleThese behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campai...
View articleTwo years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...
View articleYouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what'...
View articleBrands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...
View articleBaked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video. Read More...
View articleAgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,...
View articleFacebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social act...
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