If you aren't engaging your audience, not much is going to happen with all of those people clicking the like button. Read More...
View articleFacebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search...
View articleOnly a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View articleMarketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking. Read More...
View articleThe machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are ...
View articleDo Facebook's missteps with mobile leave an opening for a new, mobile-focused company to come along and begin to steal market share? Read More...
View articleProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. Read More...
View articleAs an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...
View articleThe company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleToday, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Read More...
View articleGeneration Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on...
View articleNew VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Read More...
View articleCampaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Re...
View articleRocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers. Read More...
View articleVisual content is the consistent thread across the sites and tools that are growing. Read More...
View articleDigital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to up...
View articleChrysler also is streamlining its Facebook presence, and stopped posting to its Town & Country page in July. Read More...
View articleDay 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery. Read More...
View articleMore than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Read More...
View articleSocial networking giant aims to remove phony "Likes" in part to rid site of malware. Read More...
View articleBing has now added the ability to search for photos shared by all your Facebook friends. Read More...
View articleCompanies need to realize that consumers are manipulating and repurposing websites to better suit their own needs. Read More...
View articleAs you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Read More...
View articleIf a consumer "likes" something does that mean she will buy it? Read More...
View articlePinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...
View articleGoogle dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...
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