Facebook Updates Mobile Ads' Status to Separated
Media

Facebook Updates Mobile Ads' Status to Separated

14y Christopher Heine

Facebook Updates Mobile Ads' Status to Separated

Digital giant unveils new ad-buying options for sponsored stories. Read More...

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Subway Pushes Avocados in Facebook Logout Page Ad
Social

Subway Pushes Avocados in Facebook Logout Page Ad

14y Kate Kaye

Subway Pushes Avocados in Facebook Logout Page Ad

A Swiffer ad post on the logout page added over 12,000 likes in six days. Read More...

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Gosling-Inspired Memes Come to Politics
Marketing

Gosling-Inspired Memes Come to Politics

14y Kate Kaye

Gosling-Inspired Memes Come to Politics

Rep. David Schweikert of Arizona hits a popular nerve to jab Obama. Read More...

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Driving Social Commerce With Facebook Login
Social

Driving Social Commerce With Facebook Login

14y Janice Diner

Driving Social Commerce With Facebook Login

How Facebook login and Open Graph actions are helping connect consumers with e-commerce websites. Read More...

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Salesforce's Big Price Tag for Buddy Media Emboldens Social
Social

Salesforce's Big Price Tag for Buddy Media Emboldens Social

14y Christopher Heine

Salesforce's Big Price Tag for Buddy Media Embolde...

Vitrue was also considered as an acquisition target. Read More...

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B2B Brand Says Facebook Ads Drove Sales
Social

B2B Brand Says Facebook Ads Drove Sales

14y Christopher Heine

B2B Brand Says Facebook Ads Drove Sales

HubSpot credits sophisticated tactics for Q1 sales on the social site. Read More...

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Open Up New Doors With Facebook's Open Graph
Social

Open Up New Doors With Facebook's Open Graph

14y Nick Cifuentes

Open Up New Doors With Facebook's Open Graph

Is Facebook's Open Graph the key to engagements? Read More...

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P&G's Swiffer Cleans Up Facebook Logout Page
Social

P&G's Swiffer Cleans Up Facebook Logout Page

14y Kate Kaye

P&G's Swiffer Cleans Up Facebook Logout Page

TV spot for the floor cleaning brand is seen when people logout of Facebook. Read More...

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Is Content the Catalyst for Social Media?
Media

Is Content the Catalyst for Social Media?

14y Brian Fitzgerald

Is Content the Catalyst for Social Media?

The real social experience is not happening on Facebook, but rather on premium content sites. Read More...

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NHL Connects Digital, At-Home Stanley Cup Fans to Live Action
Media

NHL Connects Digital, At-Home Stanley Cup Fans to Live Action

14y Daniel Mickens

NHL Connects Digital, At-Home Stanley Cup Fans to ...

Molson Canadian, TicketMaster brand FanCam and mobile app extension. Read More...

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Klever Facebook Strategies
Social

Klever Facebook Strategies

14y Sundeep Kapur

Klever Facebook Strategies

How one company took to Facebook to promote its music festival and the lessons it learned along the way. Read More...

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Email and Social: A Killer Combo
Marketing

Email and Social: A Killer Combo

14y Robin Neifield

Email and Social: A Killer Combo

How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series. Read More...

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The Facebook Marketer's Moment of Truth
Social

The Facebook Marketer's Moment of Truth

14y Kevin Tate

The Facebook Marketer's Moment of Truth

We marketers must keep our promises as we explore new ways to responsibly leverage the valuable access and amplification our customers have granted. R...

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Social Media to Marketers: Get Over Yourself!
Actionable Analysis

Social Media to Marketers: Get Over Yourself!

14y Heidi Cohen

Social Media to Marketers: Get Over Yourself!

Five ways to break through. Read More

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Samsung Dishes on Facebook And Pinterest [Video]
Social

Samsung Dishes on Facebook And Pinterest [Video]

14y Christopher Heine

Samsung Dishes on Facebook And Pinterest [Video]

ClickZ speaks with marketing director for the global brand about social media initiatives. Read More...

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Facebook Offers Test Bodes Well for Upscale Retailer
Ecommerce

Facebook Offers Test Bodes Well for Upscale Retailer

14y Christopher Heine

Facebook Offers Test Bodes Well for Upscale Retail...

Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day. Read More...

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5 Reasons SEM Pros Should Run Facebook Advertising
Paid Search

5 Reasons SEM Pros Should Run Facebook Advertising

14y Kevin Lee

5 Reasons SEM Pros Should Run Facebook Advertising

The elements of Facebook advertising that make you, as a seasoned SEM professional, a great fit to manage Facebook PPC advertising. Read More...

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Facebook Camera App Won't Have Ads - For Now
Social

Facebook Camera App Won't Have Ads - For Now

14y Christopher Heine

Facebook Camera App Won't Have Ads - For Now

Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions. Read More...

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3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest
Marketing

3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest

14y Augustine Fou

3 Deadly Sins of Social Media Marketing: Facebook,...

Social media is about attracting actions and conversations, not shouting at people. Read More...

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Facebook Premium Ads Get Self-Service Availability
Social

Facebook Premium Ads Get Self-Service Availability

14y Christopher Heine

Facebook Premium Ads Get Self-Service Availability

Digital giant opens spigot for its enhanced ad units. Read More...

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How Data Sealed Facebook and TBS Deal
Display Advertising

How Data Sealed Facebook and TBS Deal

14y Christopher Heine

How Data Sealed Facebook and TBS Deal

TV and social media players could help one another attract brand dollars. Read More...

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Odwalla Leads Launch of Say Media's Gardenista
Display Advertising

Odwalla Leads Launch of Say Media's Gardenista

14y Susan Kuchinskas

Odwalla Leads Launch of Say Media's Gardenista

Odwalla campaign also includes ads on Nat Geo and Facebook. Read More...

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Advertising in the Age of Choice
Marketing

Advertising in the Age of Choice

14y Sean Carton

Advertising in the Age of Choice

Advertising can only work when we provide content or experiences for engagement that attract, rather than interrupt, consumers' attention. Read More...

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Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
Media

Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

14y Christopher Heine

Armstrong: AOL Ads Are Not 'Laser-Focused on Socia...

CEO talks about ads, innovation, and Facebook. Read More...

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Taco Bell, BK and Others Eat Up Social Currency
Social

Taco Bell, BK and Others Eat Up Social Currency

14y Christopher Heine

Taco Bell, BK and Others Eat Up Social Currency

On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands. Read More...

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Facebook Shows Fast Growth in Brand Value
Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

14y Anna Maria Virzi

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...

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Barclay Crowdsourced Card Builds User Engagement
Social

Barclay Crowdsourced Card Builds User Engagement

14y Joan Voight

Barclay Crowdsourced Card Builds User Engagement

Digital-only campaign still producing relatively small impact, however. Read More...

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