Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...
View articleDuring his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...
View articleIndustry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...
View articleMotoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...
View articleGoogle was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it remin...
View articleSearchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on ...
View articleTwitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buy...
View articleOnline streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...
View articleThe new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...
View articleExperts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progress...
View articleKey SEO tools to power a content marketing campaign. Read More...
View articleA few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleGoogle created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...
View articleOpening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...
View articleAs the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand...
View articleForever 21 has collaborated with Brooklyn-based agency Breakfast to build a thread screen that displays consumers’ Instagram images in real time. Read...
View articleData center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blackli...
View articleWith brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...
View articleLooking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...
View articleFacebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...
View articleThis week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win ...
View articleFocusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at Linked...
View articleWord Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...
View articleThe display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and t...
View articleRe-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you...
View articleWhile we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blocker...
View article