IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy conce...
View articleReports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising ...
View articleWhat should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers lookin...
View articleGoogle has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search...
View articleGoogle continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore...
View articleThe availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officia...
View articleGoogle's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends an...
View articleRecent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Read More...
View articleGoogle stock is at an all-time high. The company banked $2.97 billion in net income on nearly $15 billion in revenue during the last quarter. Read Mor...
View articlePortent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Read More...
View articleMarketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via...
View articleDigital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...
View article"Not provided" keyword data makes data analysis difficult, but just wait until cookie tracking becomes virtually nonexistent and we are required inste...
View articleGoogle shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Read ...
View articleLooking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Hal...
View articleGoogle is encrypting all keyword-level organic search data. Here's how marketers can deal. Read More...
View articleGoogle AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to suppo...
View articleConsider these data sources that can be leveraged to fill the void. Read More...
View articleGoogle has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Read More...
View articleIn addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with yo...
View articleThe online resources include curated content, images, videos and features on so-called cashless pioneers. Read More...
View articleMarissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last su...
View articleThe concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...
View articleI'll explain what voice search will mean for search engine optimization. Read More...
View articleFour tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Read More...
View articleSilicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...
View articleAOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
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