Stella Artois Celebrates Holiday Heritage With Facebook App
Social

Stella Artois Celebrates Holiday Heritage With Facebook App

13y Lisa Lacy

Stella Artois Celebrates Holiday Heritage With Fac...

Stella Artois uses Google Street View and Maps technology to send a virtual caroler. Read More...

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Shifting Sands: The Fall of Facebook and Twitter?
Analytics

Shifting Sands: The Fall of Facebook and Twitter?

13y Adrian Lee

Shifting Sands: The Fall of Facebook and Twitter?

Facebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital aud...

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A Week of Black Fridays
Ad Industry Metrics

A Week of Black Fridays

13y Susan Kuchinskas

A Week of Black Fridays

Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...

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India: Future of Digital Interaction Is Mobile [Statistics]
Asia

India: Future of Digital Interaction Is Mobile [Statistics]

13y Adaline Lau

India: Future of Digital Interaction Is Mobile [St...

India is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...

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3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tools Data
Search

3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tool...

13y Crispin Sheridan

3 Quick Tips for Building a Solid SEO Foundation W...

Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike. Read More...

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A Letter to Google's Local Team: Can You Give a Brand a Break?
Local

A Letter to Google's Local Team: Can You Give a Brand a Break?

13y Gregg Stewart

A Letter to Google's Local Team: Can You Give a Br...

Search engines need to catch up with how consumers shop and source information. Read More...

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4 Ways to Disaster-Proof Your SEM Campaigns
Paid Search

4 Ways to Disaster-Proof Your SEM Campaigns

13y Kevin Lee

4 Ways to Disaster-Proof Your SEM Campaigns

There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to del...

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Google Changes and Customer Engagement
Social

Google Changes and Customer Engagement

13y Jasmine Sandler

Google Changes and Customer Engagement

Customer engagement is truly the only tangible factor to determining social media marketing success. Read More...

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Social Sentiment Tracked for 2012 Presidential Election
Display Advertising

Social Sentiment Tracked for 2012 Presidential Election

13y Miranda Miller

Social Sentiment Tracked for 2012 Presidential Ele...

Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...

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Obama vs. Romney: Who’s Winning the YouTube Vote?
Audience

Obama vs. Romney: Who’s Winning the YouTube Vote?

13y Greg Jarboe

Obama vs. Romney: Who’s Winning the YouTube Vote?

President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...

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Universal Predictive Convergence Analytics
Actionable Analysis

Universal Predictive Convergence Analytics

13y Andrew Edwards

Universal Predictive Convergence Analytics

What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the resul...

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Oh Where, Oh Where Has My One-Trick Pony Gone?
Search

Oh Where, Oh Where Has My One-Trick Pony Gone?

13y Chris Copeland

Oh Where, Oh Where Has My One-Trick Pony Gone?

Is today's Google Search as effective? If not, why and what can it do to regain influence? Read More...

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Your Holiday PPC Strategy for 2012: Yes, It's Changed
Paid Search

Your Holiday PPC Strategy for 2012: Yes, It's Changed

13y Andrew Goodman

Your Holiday PPC Strategy for 2012: Yes, It's Chan...

There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Read More...

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Search Advertising Equates to $100 Million Daily for Google
Ad Industry Metrics

Search Advertising Equates to $100 Million Daily for Google

13y Miranda Miller

Search Advertising Equates to $100 Million Daily f...

Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. Read More...

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How Simplicity Can Help You Get Ahead
Marketing

How Simplicity Can Help You Get Ahead

13y Sarah Negugogor

How Simplicity Can Help You Get Ahead

There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Read More...

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6 Reasons Search Clicks Rock!
Paid Search

6 Reasons Search Clicks Rock!

13y Kevin Lee

6 Reasons Search Clicks Rock!

It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Read More...

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Google Plans to Combine Mobile and Desktop Ads
Asia

Google Plans to Combine Mobile and Desktop Ads

13y Guest

Google Plans to Combine Mobile and Desktop Ads

Will combining desktop and mobile ads make things better for advertisers? Read More...

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Google Plans to Combine Mobile and Desktop Ads
Marketing

Google Plans to Combine Mobile and Desktop Ads

13y Miranda Miller

Google Plans to Combine Mobile and Desktop Ads

Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. Read More...

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Expenses, Motorola Losses Eat Into Google’s $14.10 Billion Q3 Revenue
Marketing

Expenses, Motorola Losses Eat Into Google’s $14.10 Billion Q3 Revenue

13y Miranda Miller

Expenses, Motorola Losses Eat Into Google’s $14.10...

Google accidentally reported its earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was up...

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Just How Important Is the No. 1 Search Result?
Search

Just How Important Is the No. 1 Search Result?

13y Crispin Sheridan

Just How Important Is the No. 1 Search Result?

Being ranked number one in the SERPs is the ultimate influence among your audience and should consistently be the goal of all SEO campaigns. Read More...

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‘You Have NO Privacy. Get Over It’
Analytics

‘You Have NO Privacy. Get Over It’

13y Graeme Burton

‘You Have NO Privacy. Get Over It’

When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than eve...

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If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures
Local

If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictu...

13y Gregg Stewart

If a Picture’s Worth a Thousand Words, a Good Stor...

Don't forget that you need to tell the story of your business/brand to the customer. Read More...

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5 Reasons to Google+ and Socialize for PPC
Paid Search

5 Reasons to Google+ and Socialize for PPC

13y Kevin Lee

5 Reasons to Google+ and Socialize for PPC

Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Read M...

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Do You Roku?
Analytics

Do You Roku?

13y Jack Aaronson

Do You Roku?

It may be time to learn about this new device because new owners are going to be looking for content channels. Read More...

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Why Malaysia Airlines Uses Google+
Analytics

Why Malaysia Airlines Uses Google+

13y Adaline Lau

Why Malaysia Airlines Uses Google+

An update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...

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Facebook: What Are You Waiting for?
Social

Facebook: What Are You Waiting for?

13y Harry Gold

Facebook: What Are You Waiting for?

It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team aga...

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Tag Management Hits the Big Time
Actionable Analysis

Tag Management Hits the Big Time

13y Andrew Edwards

Tag Management Hits the Big Time

Google announces its tag management tool. Read More

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