Google Says Mix of Traditional, Digital Ads Drive Toy Shopping
Data insights

Google Says Mix of Traditional, Digital Ads Drive Toy Shopping

14y Susan Kuchinskas

Google Says Mix of Traditional, Digital Ads Drive ...

It's not exactly news that parents buy kids what they ask for, but a survey finds only two thirds of gift givers were influenced by children. Read Mor...

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Forrester Rates AppNexus, AdMeld Tops Among SSPs
Display Advertising

Forrester Rates AppNexus, AdMeld Tops Among SSPs

14y Zachary Rodgers

Forrester Rates AppNexus, AdMeld Tops Among SSPs

Right Media gets rough treatment in consultancy's assessment Read More...

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The Most Important Question a Brand Must Answer for Success in 2012 Is...
Search

The Most Important Question a Brand Must Answer for Success in 2012 Is...

14y Chris Copeland

The Most Important Question a Brand Must Answer fo...

Brands have more opportunities to influence the purchase path a consumer will take. Read More...

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How to Protect Your Brand From Click Fraud in China
Asia

How to Protect Your Brand From Click Fraud in China

14y Guest

How to Protect Your Brand From Click Fraud in Chin...

You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Read More...

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Ron Paul Super PAC Spends It All Online
Marketing

Ron Paul Super PAC Spends It All Online

14y Kate Kaye

Ron Paul Super PAC Spends It All Online

UPDATE: Pro-Ron Paul group Endorse Liberty has spent all of its ad budget on Google and Facebook so far. Read More...

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Filtering 'Bad' Traffic: For Best Results, Get Beyond Good and Evil
Paid Search

Filtering 'Bad' Traffic: For Best Results, Get Beyond Good and Evil

14y Andrew Goodman

Filtering 'Bad' Traffic: For Best Results, Get Bey...

Is that questionable traffic segment worthless? Or merely worth less? Read More...

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2011 in Headlines: Facebook, Deals, and Mobile Ruled
Marketing

2011 in Headlines: Facebook, Deals, and Mobile Ruled

14y Zachary Rodgers

2011 in Headlines: Facebook, Deals, and Mobile Rul...

Of ClickZ's ten most read news stories, six were about Facebook, Twitter, or Google+. Read More...

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10 Social Media 2011 Highlights (Data Included)
Actionable Analysis

10 Social Media 2011 Highlights (Data Included)

14y Heidi Cohen

10 Social Media 2011 Highlights (Data Included)

A look at how marketers are integrating social media into their marketing plans. Read More...

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Is Google Taking Your Traffic?
Social

Is Google Taking Your Traffic?

14y Cathy Halligan

Is Google Taking Your Traffic?

A look back and a look ahead at Google's growing role in e-commerce. How marketers can prepare. Read More...

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Cheezburger Turns Up Tweet Heat on GoDaddy
Data insights

Cheezburger Turns Up Tweet Heat on GoDaddy

14y Christopher Heine

Cheezburger Turns Up Tweet Heat on GoDaddy

UPDATE: GoDaddy drops support of controversial legislation after critics threaten to boycott the Internet registry. Read More...

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How to Run Profitable Tablet-Focused PPC Search Campaigns
Paid Search

How to Run Profitable Tablet-Focused PPC Search Campaigns

14y Kevin Lee

How to Run Profitable Tablet-Focused PPC Search Ca...

The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Read More...

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5 Must-Haves for Your 2012 Campaigns
Media

5 Must-Haves for Your 2012 Campaigns

14y Tessa Wegert

5 Must-Haves for Your 2012 Campaigns

The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Read More...

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Beyond Search Engine Marketing
Conference Coverage

Beyond Search Engine Marketing

14y Danny Goodwin

Beyond Search Engine Marketing

SES has expanded from a one-day conference to an annual series of expos held around the world. Read More...

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SEO Techniques for Large Sites
Conference Coverage

SEO Techniques for Large Sites

14y Adam Audette

SEO Techniques for Large Sites

How to maximize product visibility in organic search. Read More...

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Facebook to Eclipse $5 Billion in Ad Sales in 2012
Data insights

Facebook to Eclipse $5 Billion in Ad Sales in 2012

14y ClickZ Stats Staff

Facebook to Eclipse $5 Billion in Ad Sales in 2012

Researchers agree the social giant is beating Google for display market share. Read More...

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Kantar: Display Ad Gains Are Offset by Plunging Search Market
Ad Industry Metrics

Kantar: Display Ad Gains Are Offset by Plunging Search Market

14y Douglas Quenqua

Kantar: Display Ad Gains Are Offset by Plunging Se...

Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Read More...

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Google+ Pages Add Support for Multiple Managers
Search

Google+ Pages Add Support for Multiple Managers

14y Zachary Rodgers

Google+ Pages Add Support for Multiple Managers

Up to 50 managers for a page will be permitted. Read More...

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Time to Change Our Thinking...Again
Search

Time to Change Our Thinking...Again

14y Sage Lewis

Time to Change Our Thinking...Again

We need to stop thinking about our social media strategy on one hand and our search engine optimization strategy on the other hand…because they litera...

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Google Zeitgeist: The Lowdown on Brand-Related Searches
Ad Industry Metrics

Google Zeitgeist: The Lowdown on Brand-Related Searches

14y ClickZ Stats Staff

Google Zeitgeist: The Lowdown on Brand-Related Sea...

A look at 2011's buzziest product-oriented queries. Read More...

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Death of the Website as a Marketing Tool?
Local

Death of the Website as a Marketing Tool?

14y Gregg Stewart

Death of the Website as a Marketing Tool?

Best practices for developing a "full funnel" marketing plan. Read More...

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Facebook's 2011 Ad Sales Took No Pity on Portals
Social

Facebook's 2011 Ad Sales Took No Pity on Portals

14y Christopher Heine

Facebook's 2011 Ad Sales Took No Pity on Portals

Social platform emerges as the display ad leader. Next up: mobile battle vs. Google. Read More...

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Nexage to Run Private Mobile Ad Exchange
Media

Nexage to Run Private Mobile Ad Exchange

14y Susan Kuchinskas

Nexage to Run Private Mobile Ad Exchange

Exchange will let publishers and app developers limit advertisers and avoid channel conflicts. Read More...

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Twitter Jumps on the Brandwagon
Search

Twitter Jumps on the Brandwagon

14y Crispin Sheridan

Twitter Jumps on the Brandwagon

A look at the major differences in the new enhanced Twitter profile pages. Read More...

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Google's Big Bets: YouTube Premium Content and +Pages
Social

Google's Big Bets: YouTube Premium Content and +Pages

14y Alisa Leonard

Google's Big Bets: YouTube Premium Content and +Pa...

What the recent Google and YouTube announcements mean for marketers. Read More...

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Google Puts Out Welcome Mat for Co-Op Advertisers
Marketing

Google Puts Out Welcome Mat for Co-Op Advertisers

14y Douglas Quenqua

Google Puts Out Welcome Mat for Co-Op Advertisers

A bid to capture more tourism dollars by supporting multi-party ad buying. Read More...

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6 Tips for Developing Content That Is SEO (and User) Friendly
Search

6 Tips for Developing Content That Is SEO (and User) Friendly

14y Ron Jones

6 Tips for Developing Content That Is SEO (and Use...

These tips should help you take your content development to a higher level and at the same time help you to become more visible. Read More...

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AOL Names Jim Norton to Head Sales
Display Advertising

AOL Names Jim Norton to Head Sales

14y Zachary Rodgers

AOL Names Jim Norton to Head Sales

A new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships. Read More...

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