HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign
Asia

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

11y Sophie Loras

HSBC Leads Hong Kong Bankvertising Sector With Ani...

HSBC has taken a leap into mobile and video content with an interactive video offering. Read More...

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Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office
Asia

Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office

11y Sophie Loras

Twitter Sets Its Sights on Chinese Brands With New...

Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. ...

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FireChat Aims to Heat Up Mobile Marketing in Emerging Regions
Asia

FireChat Aims to Heat Up Mobile Marketing in Emerging Regions

12y Sophie Loras

FireChat Aims to Heat Up Mobile Marketing in Emerg...

Crisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as...

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Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services
Asia

Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

12y Sophie Loras

Uber Hong Kong Partners With Culinary Start-Up to ...

In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services p...

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Behind the Technology of Hong Kong’s #UmbrellaRevolution
Asia

Behind the Technology of Hong Kong’s #UmbrellaRevolution

12y Peter Dingle

Behind the Technology of Hong Kong’s #UmbrellaRevo...

A look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Read More...

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How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?
Asia

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

12y Kristin Low

How Will E-Commerce Evolve to Reflect Real-World P...

Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" o...

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Facebook Remains Top Engagement Platform in Hong Kong
Asia

Facebook Remains Top Engagement Platform in Hong Kong

12y Sophie Loras

Facebook Remains Top Engagement Platform in Hong K...

A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Read More...

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Microsoft-Owned Outlook Expands Ad Presence to Hong Kong
Asia

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

12y Yuyu Chen

Microsoft-Owned Outlook Expands Ad Presence to Hon...

Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Read More...

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Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini
Asia

Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini

12y Adaline Lau

Yahoo Hong Kong Unveils Localized Mobile Site Ahea...

Yahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad m...

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Facebook: Top 2013 Check-Ins and Topics for Asia
Asia

Facebook: Top 2013 Check-Ins and Topics for Asia

12y Adaline Lau

Facebook: Top 2013 Check-Ins and Topics for Asia

The social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India. ...

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Yahoo: Showrooming in Hong Kong Outperforms Asia Markets
Asia

Yahoo: Showrooming in Hong Kong Outperforms Asia Markets

12y Adaline Lau

Yahoo: Showrooming in Hong Kong Outperforms Asia M...

A joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Read More...

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Google Launches DigiCamp in Hong Kong
Asia

Google Launches DigiCamp in Hong Kong

12y Adaline Lau

Google Launches DigiCamp in Hong Kong

Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Read More...

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China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features
Asia

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Featur...

13y Adaline Lau

China's Enterprise Weibo to Win Advertisers With E...

China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...

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Keyword Research and Optimization: SES Hong Kong
Asia

Keyword Research and Optimization: SES Hong Kong

13y Guest

Keyword Research and Optimization: SES Hong Kong

Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Read ...

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Most Facebook Users Access Top Social Network via Mobile
Asia

Most Facebook Users Access Top Social Network via Mobile

13y Adaline Lau

Most Facebook Users Access Top Social Network via ...

Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile device...

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Coca-Cola's Opener App Gets Teens Excited About TV Ad
Asia

Coca-Cola's Opener App Gets Teens Excited About TV Ad

13y Adaline Lau

Coca-Cola's Opener App Gets Teens Excited About TV...

Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...

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Estee Lauder Endorses YouTube's TrueView Ad Format
Asia

Estee Lauder Endorses YouTube's TrueView Ad Format

13y Adaline Lau

Estee Lauder Endorses YouTube's TrueView Ad Format

Including stats on YouTube's Generation C in Hong Kong. Read More...

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Choosing a Domain Name That Attracts Foreign-Language Web Traffic
Asia

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

13y Christian Arno

Choosing a Domain Name That Attracts Foreign-Langu...

The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Read More...

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WWF Exec: Using Social Media to Drive Earth Hour 2013
Asia

WWF Exec: Using Social Media to Drive Earth Hour 2013

13y Adaline Lau

WWF Exec: Using Social Media to Drive Earth Hour 2...

The NGO focused on a digital-first campaign leveraging social this year. Read More...

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Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
Asia

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

13y Adaline Lau

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Read More...

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DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]
Asia

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case St...

13y Adaline Lau

DBS Bank Uses Group Buy and Facebook to Acquire Af...

The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effect...

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Yahoo Opens Online Outlet Stores in Hong Kong
Asia

Yahoo Opens Online Outlet Stores in Hong Kong

13y Adaline Lau

Yahoo Opens Online Outlet Stores in Hong Kong

The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Read More...

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Privacy Please!
Asia

Privacy Please!

13y Ohad Hecht

Privacy Please!

How will the privacy policy impact marketers and companies conducting business in Hong Kong? Read More...

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Millennial Media: Mobile Device Trends in Asia [Study]
Asia

Millennial Media: Mobile Device Trends in Asia [Study]

13y Adaline Lau

Millennial Media: Mobile Device Trends in Asia [St...

In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Read More...

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Standard Chartered Matches Facebook Likes to Raise Money for Charity
Asia

Standard Chartered Matches Facebook Likes to Raise Money for Charity

13y Adaline Lau

Standard Chartered Matches Facebook Likes to Raise...

TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. ...

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How to Avoid Social Media Humiliation
Asia

How to Avoid Social Media Humiliation

13y Charlie Pownall

How to Avoid Social Media Humiliation

Consider these pointers to avoid a social media crisis. Read More...

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Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong
Asia

Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong

13y Adaline Lau

Subway and 7-Eleven Dip Into Apple's Passbook in H...

Both chains have adopted Passbook in a move to offer mobile coupons to customers. Read More...

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