Groupon Hong Kong's display campaign drove sales using new production tool. Read More...
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View articleDay 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery. Read More...
View articleExpect to see a proliferation of niche social networks over the next 12 months. Read More...
View articleNike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approac...
View articleKiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achieve...
View articleGerman sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Read More...
View articleAlso, look for mobile-friendly apps and mobile optimized websites in the coming year. Read More...
View articleFinancial services is a large and important market in Hong Kong, yet one of the most traditional when it comes to marketing. Here's why they need to s...
View articleYahoo Hong Kong emerges as one beneficiary of the largesse. Read More...
View articleThe theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Read More...
View articleFacebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Read More...
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View articleYahoo Hong Kong is positioning itself as a group-buying services aggregator in the city. Read More...
View articleChina's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Read More...
View articleGoogle AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...
View articleMarketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Read More...
View articleThe year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...
View articleMarketers that still consider social networking a niche market - it's time to wake up and face the data. Read More...
View articleDigital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Read More...
View articleAs a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Read More...
View articleFor product and marketing teams, maps provide important benefits for some websites. Consider these approaches and metrics to monitor. Read More...
View articleOnline video goes mainstream in Asia Pacific. Read More...
View articleMichael Zung will head up the digital marketing services firm that will do business under the name, Bite Communications, a public relations agency. Re...
View articleWhat marketers can learn from the frenzy over the Octopus Rewards programme. Read More...
View articleNew tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Rea...
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