Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...
View articleMany marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding...
View articleCaptain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...
View articleBrands across Asia could be capitalizing off the region's new fitness fad. Read More...
View articleTo be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Read More...
View articleDating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...
View articleIn UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria...
View articleShortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...
View articleIn the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...
View articleIn this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...
View articleSpeaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and br...
View articleOn the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here ar...
View articleIn a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring...
View articleAt ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...
View articleSex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of s...
View articleThe launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings. Read More...
View articleTwo new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realt...
View articleBrands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doi...
View articleFollowing Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself wi...
View articleThe movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this mark...
View articleA new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...
View articleBringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand tr...
View articleWhile Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic...
View articleA new ad format enables brands to turn user-generated images into sponsored Facebook posts. Read More...
View articleA look at how to use data for more targeted advertising and better return on investment. Read More...
View articleThe rules of Facebook marketing have changed and many of us need to adjust our strategies if we want to succeed on the platform. Read More...
View articleNo matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...
View article