In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleWhen trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...
View articleCompanies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...
View articleOur Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences fo...
View articleMarketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read More...
View articleInterteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing i...
View articleIn a new report from Domo, senior marketers weigh in on: too many metrics, long- vs short-term, and the power of "data-driven creative" instead of hav...
View articleFor 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...
View articleMarketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...
View articleBenefits of a multichannel marketing strategy include a 15-35% revenue lift, 46% increase in app retention, and a 49% increase in conversion. Read Mor...
View article63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...
View articleAn estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...
View articleHow to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies...
View articleMarketing planning goals have undergone quite the changes over the years. From year-end analyses to now instant, new tech continues to change the game...
View articleLooking to start a B2B strategy this year? Here we take a new brand and walk you through four steps to get started, and which five metrics to monitor....
View articleBefore presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that str...
View articleIt's 2019, and you're probably wondering if it's about time you use chatbots in your marketing strategy. Here's a ton of examples and tips for how to ...
View articleTaking advantage of the new possibilities enabled by digital requires organizations to engage in agile marketing. What it is, and how you can start. R...
View articleEcommerce and retail marketers are bringing their top game for this holiday marketing season . Here are 7 things to be sure to avoid. Read More...
View articleAI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...
View articleConsumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't re...
View articleMaking a move to a new marketing automation platform isn’t an insignificant undertaking. There are many considerations that need to be taken into acco...
View articleYou’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...
View articleMulti-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...
View articleWithin the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search mark...
View articleAs I write this, I'm sequestered in my hotel room in Las Vegas. On this trip, I finally figured out why this city bothers me: There's no quiet in Vega...
View articleWhen used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target...
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