Zoom acquires Keybase to deliver secure user experience
Industry Developments

Zoom acquires Keybase to deliver secure user experience

6y Kamaljeet Kalsi

Zoom acquires Keybase to deliver secure user exper...

As part of their 90-day security plan, Zoom acquired Keybase, an end-to-end encryption technology provider with an intention to offer an end-to-end en...

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Key insights: ClickZ benchmark survey, state of industry M&As, and more
Analytics

Key insights: ClickZ benchmark survey, state of industry M&As, and more

6y Kamaljeet Kalsi

Key insights: ClickZ benchmark survey, state of in...

Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technol...

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How to make your business fit for the future of work
Digital Marketing

How to make your business fit for the future of work

6y Jada Balster

How to make your business fit for the future of wo...

Workfront's Jada Balster highlights key steps companies should adopt in order to make their businesses fit for the future of work. Read More...

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Omnicanality can save stores from closing down during COVID-19
Digital Marketing

Omnicanality can save stores from closing down during COVID-19

6y David Le Douarin

Omnicanality can save stores from closing down dur...

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read More...

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5 emerging tech and how to leverage them for marketing success
AI & Automation

5 emerging tech and how to leverage them for marketing success

6y Mike Rowan

5 emerging tech and how to leverage them for marke...

KPItarget's Mike Rowan highlights the most exciting emerging tech today and how they can be leveraged for marketing success. Read More...

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3 ways technology can boost CX while keeping costs under control – even during challenging times
AI & Automation

3 ways technology can boost CX while keeping costs under control – even dur...

6y Umesh Sachdev

3 ways technology can boost CX while keeping costs...

With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, whi...

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How Natural Language Processing (NLP) is helping call centers get smart
AI & Automation

How Natural Language Processing (NLP) is helping call centers get smart

6y Sam O'Brien

How Natural Language Processing (NLP) is helping c...

RingCentral's Sam O'Brien provides a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to telemarketing and other ma...

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more
Digital Advertising

Key insights: Consumer trust segmented, the power of push notifications, ma...

6y Kamaljeet Kalsi

Key insights: Consumer trust segmented, the power ...

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers
Digital Advertising

Cardlytics combines ad tech with fintech to create a unique walled garden f...

6y Jacqueline Dooley

Cardlytics combines ad tech with fintech to create...

Cardlytics Chief Product and Strategy Officer speaks with ClickZ about the unique ad platform that enables advertising offers within banks’ own digita...

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Marketing’s missing mission: Elevating & supporting mid-market companies
Digital Marketing

Marketing’s missing mission: Elevating & supporting mid-market companies

6y David Greenberg

Marketing’s missing mission: Elevating & supportin...

David Greenberg, SVP of Marketing at Act-On, highlights how martech enterprise companies are leaving mid-market companies behind. Read More...

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The yin and yang of martech
Digital Marketing

The yin and yang of martech

6y Daryl McNutt

The yin and yang of martech

Consolidation and diversity will coexist as marketing technology solutions mature. Read More...

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True confessions of a CMO, part 2: I cheat
Digital Marketing

True confessions of a CMO, part 2: I cheat

6y Latane Conant

True confessions of a CMO, part 2: I cheat

If MQLs aren’t the way to better unite marketing and sales, then what is? In her second True Confession, Latane Conant shares the metrics you should b...

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more
Digital Marketing

Key insights: Day one post COVID-19, the mobile app economy takes centre st...

6y Kamaljeet Kalsi

Key insights: Day one post COVID-19, the mobile ap...

Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success...

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7 ways marketers can use SMS to increase revenue and customer engagement
Digital Marketing

7 ways marketers can use SMS to increase revenue and customer engagement

6y Jacqueline Dooley

7 ways marketers can use SMS to increase revenue a...

Acoustic’s webinar covers the nuances of integrating SMS campaigns with an integrated marketing plan to help increase revenue and customer engagement....

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Five Salesforce features that enable offsite collaboration
Collaboration

Five Salesforce features that enable offsite collaboration

6y Jacqueline Dooley

Five Salesforce features that enable offsite colla...

ForceIQ’s eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Read More...

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AI-based conversational analysis reveals that sales teams are holding steady in spite of COVID-19
AI & Automation

AI-based conversational analysis reveals that sales teams are holding stead...

6y Jacqueline Dooley

AI-based conversational analysis reveals that sale...

Conversational AI company, Chorus.ai, is using its technology, customer base, and expertise to gain insights about COVID-19’s impact on sales teams an...

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now
Digital Marketing

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on ma...

6y Kamaljeet Kalsi

Key insights: People prefer COVID-19 sensitive ads...

People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss t...

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Q&A with Tom Libretto, CMO of Pegasystems
Digital Leaders

Q&A with Tom Libretto, CMO of Pegasystems

6y Charlie Braithwaite & Mahir Prasad

Q&A with Tom Libretto, CMO of Pegasystems

We spoke to Tom Libretto, CMO of Pegasystems, about the changing role of the CMO, rebuilding the customer's trust, and why marketers will go all-in on...

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5 ways marketers can instil AR into their business plan of action
AR & VR

5 ways marketers can instil AR into their business plan of action

6y Ejiofor Francis

5 ways marketers can instil AR into their business...

Ejiofor Francis shows how marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it...

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Q&A with Jon Miller, CEO of Engagio
Digital Leaders

Q&A with Jon Miller, CEO of Engagio

6y Jacqueline Dooley & Mahir Prasad

Q&A with Jon Miller, CEO of Engagio

Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM m...

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14 ecommerce platform features that retailers can leverage to improve sales
Digital Marketing

14 ecommerce platform features that retailers can leverage to improve sales

6y Jacqueline Dooley

14 ecommerce platform features that retailers can ...

The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...

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Q&A with Greg Dolan, CEO of Keen Decision Systems
Analytics

Q&A with Greg Dolan, CEO of Keen Decision Systems

6y Charlie Braithwaite & Mahir Prasad

Q&A with Greg Dolan, CEO of Keen Decision Systems

We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he e...

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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix
Digital Marketing

Key insights: COVID-19 continues to impact consumer behavior, marketing spe...

6y Mahir Prasad

Key insights: COVID-19 continues to impact consume...

We have compiled various stats, facts and insights into what is happening in the world of marketing last week. Read More...

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Four trends to watch in marketing, technology and changing customer behavior
Digital Marketing

Four trends to watch in marketing, technology and changing customer behavio...

6y Dan Ptak

Four trends to watch in marketing, technology and ...

Dan Ptak, Marketing Change Strategist and VP, Kin+Carta highlights the trends to watch in marketing, technology and changing customer behavior. Read M...

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Key marketing areas ripe for innovation during the Coronavirus crisis
AI & Automation

Key marketing areas ripe for innovation during the Coronavirus crisis

6y Lomit Patel

Key marketing areas ripe for innovation during the...

Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Rea...

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Machine learning is your secret weapon for customer acquisition
AI & Automation

Machine learning is your secret weapon for customer acquisition

6y Chad Ruff

Machine learning is your secret weapon for custome...

Chad Ruff, CTO of SMB software provider Swiftpage, discusses how machine learning, artificial intelligence etc. can help companies grow and improve cu...

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The Adobe online-only summit points the way to the post-pandemic future
Conference Coverage

The Adobe online-only summit points the way to the post-pandemic future

6y Barry Levine

The Adobe online-only summit points the way to the...

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...

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