Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...
View articleChoosing the right software can make or break your organization. But it doesn’t have to be difficult. Follow this 5-step plan to minimize the risks an...
View articleThis Halloween, Widen’s Jake Athey shows marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensifie...
View articleMessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders. Read More...
View articleWith two keynote panel discussions and three tech talk showcases, our Marketing Automation Summit provides a detailed look at the now and what will be...
View articleFrom optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...
View articleAutomation can help you personalize the customer experience, create frictionless handoffs, and successfully onboard and retain customers. Read More...
View articleTrint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...
View articleWe recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...
View articleNobody can plan for a year like 2020, but having the right foundational systems in place made all the difference for Amplifon, parent company of Mirac...
View articleThe majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read...
View articleVarious leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...
View articleIn our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...
View articleAs part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...
View articleIn the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...
View articleAcoustic CMO Norman Guadagno looks at the best ways of incorporating automation into your tech stack and its benefits to marketers. Read More...
View articleDemandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...
View articleImplementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...
View articleWe glean some key insights from the 48 entries to the 2019 Stackie Awards, an annual contest that challenges companies to visualize their martech stac...
View articleWhen trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...
View articleIt turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...
View articleThe advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...
View articleBen Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next a...
View articleBringing technology and talent to maximize market insights and prescribe action. Read More...
View articleAs advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...
View articleBrad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketer...
View articleClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...
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