Email marketing or marketing automation?
Digital Marketing

Email marketing or marketing automation?

6y Ashley Schweigert

Email marketing or marketing automation?

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...

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The pros and cons of different attention metrics
Analytics

The pros and cons of different attention metrics

6y Max Kalehoff

The pros and cons of different attention metrics

Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...

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How your organization can become AI powered
AI & Automation

How your organization can become AI powered

6y Seth Earley

How your organization can become AI powered

The author of 'The AI-Powered Enterprise', Seth Earley provides practical guidance for implementing transformative AI solutions to your organization. ...

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What 2020 has taught us about digital transformation
Digital Marketing

What 2020 has taught us about digital transformation

6y Aishling Finnegan

What 2020 has taught us about digital transformati...

Conga’s Digital Transformation Officer, Aishling Finnegan shows how the key to a successful implementation of digital transformation now starts with s...

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Making your marketing stack deliver more value during a global crisis
Digital Marketing

Making your marketing stack deliver more value during a global crisis

6y David Greenberg

Making your marketing stack deliver more value dur...

You need technology solutions that help you do more with less. Learn how to reevaluate and optimize your marketing stack during an ongoing crisis. Rea...

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Five tools that can help you break free from data paralysis
Analytics

Five tools that can help you break free from data paralysis

6y Jacqueline Dooley

Five tools that can help you break free from data ...

From predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...

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How to target ads for Gen Z on CTV?
Digital Advertising

How to target ads for Gen Z on CTV?

6y Anna Kuzmenko

How to target ads for Gen Z on CTV?

Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the you...

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How marketers can capitalize on the rise of voice technology
Disruptive MarTech

How marketers can capitalize on the rise of voice technology

6y Niclas Bergstrom

How marketers can capitalize on the rise of voice ...

Niclas Bergstrom, CEO of ReadSpeaker, explains how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. Rea...

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How technology can preserve the integrity of your brand online
Brand awareness

How technology can preserve the integrity of your brand online

6y Kevin Sabourin

How technology can preserve the integrity of your ...

How global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. ...

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The role of AI advertising for deep customer experience personalization
AI & Automation

The role of AI advertising for deep customer experience personalization

6y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

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How to increase revenue without increasing spend
Digital Advertising

How to increase revenue without increasing spend

6y Jacqueline Dooley

How to increase revenue without increasing spend

CallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...

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4 industries that can make the most of interactive 3D configurators
Digital Advertising

4 industries that can make the most of interactive 3D configurators

6y Elly Uz

4 industries that can make the most of interactive...

Interactive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...

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AI and ML help digital brands deliver exceptional UX
AI & Automation

AI and ML help digital brands deliver exceptional UX

6y Adolphus Nolan III

AI and ML help digital brands deliver exceptional ...

Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...

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Artificial intelligence (AI) in marketing
AI & Automation

Artificial intelligence (AI) in marketing

6y Oz Etzioni

Artificial intelligence (AI) in marketing

AI has enabled marketer’s strategy for better engagement in more ways than we know. Read More...

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Design by computers: How AI is changing the graphic design industry
AI & Automation

Design by computers: How AI is changing the graphic design industry

6y Carl Dean

Design by computers: How AI is changing the graphi...

AI is a powerful technology and there is no dearth of its merits. It’s disrupted many industries and today we highlight how it has impacted the graphi...

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Three factors to consider when choosing a CFM platform
Analytics

Three factors to consider when choosing a CFM platform

6y Andrew Park

Three factors to consider when choosing a CFM plat...

Andrew Park, VP of CX Strategy and Enablement at InMoment, shows how to choose a customer feedback management (CFM) platform. Read More...

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The future of martech: what does the industry look like post COVID-19?
Digital Marketing

The future of martech: what does the industry look like post COVID-19?

6y Matt Conlin

The future of martech: what does the industry look...

Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement. Read More...

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Don’t let your CMS hold back your business growth
Content

Don’t let your CMS hold back your business growth

6y Inken Kuhlmann-Rhinow

Don’t let your CMS hold back your business growth

Businesses are being held back by outdated CMS systems, HubSpot's Inken Kuhlmann-Rhinow, highlights what might be your CMS system’s biggest problem an...

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Why brands need to take a strategic approach to personalization
AI & Automation

Why brands need to take a strategic approach to personalization

6y Jean-René Boidron

Why brands need to take a strategic approach to pe...

Kameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges...

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Anticipating customer needs with data and AI
AI & Automation

Anticipating customer needs with data and AI

6y Kate Erickson

Anticipating customer needs with data and AI

Deloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read More...

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Eight best ways to use AI in martech in 2020
AI & Automation

Eight best ways to use AI in martech in 2020

6y Kevin Payne

Eight best ways to use AI in martech in 2020

We look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their busine...

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The rise of the AI-automated enterprise
AI & Automation

The rise of the AI-automated enterprise

6y Jacqueline Dooley

The rise of the AI-automated enterprise

Brian Solis, Global Innovation Evangelist at Salesforce, discusses the role of AI in marketing, customer experience, and the future of the automated e...

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5 tips to accelerate your company's AI implementation
AI & Automation

5 tips to accelerate your company's AI implementation

6y John Allen

5 tips to accelerate your company's AI implementat...

RingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. Read More...

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How Adobe uses AI internally to drive growth
AI & Automation

How Adobe uses AI internally to drive growth

6y Luke Richards

How Adobe uses AI internally to drive growth

According to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...

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The benefits of effective chatbots on customer experience
AI & Automation

The benefits of effective chatbots on customer experience

6y Sebastian Witalec & Rob Lauer

The benefits of effective chatbots on customer exp...

Customers and employees alike want information quickly, especially during a pandemic. We break down what goes into building an effective chatbot and t...

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AI marketing technology tools pricing guide 2020
AI & Automation

AI marketing technology tools pricing guide 2020

6y Charlie Braithwaite

AI marketing technology tools pricing guide 2020

AI is increasingly becoming a necessity for forward-thinking marketers. Here, we break down some of the top vendors on the market. Read More...

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The story of AI-enabled DAM: From point solution to enterprise enabler
AI & Automation

The story of AI-enabled DAM: From point solution to enterprise enabler

6y Milind Pansare

The story of AI-enabled DAM: From point solution t...

Cloudinary’s head of product marketing outlines the evolution of digital asset management (DAM) solutions and offers recommendations for deploying an ...

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