The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...
View articleWe've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...
View articleHow effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...
View articlePost-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleHonda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...
View articleDuring last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Re...
View articleBrands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...
View articleThe Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...
View articleIn China, even cars are bought online, and as such, a digital marketing campaign is essential. Read More...
View articleThe Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...
View articleThe experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and a...
View articleThe German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' c...
View articleNike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its Ni...
View articleBudweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View articleBrands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers. Read More...
View articleAs you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Read More...
View articleMarketing VP Steve Cannon talks social media marketing at NYIAS. Read More...
View articleClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...
View articleFirst-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Read More...
View articleCarmaker launches a Twitter-based "race" that also includes a strong Facebook play. Read More...
View article