The popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have qu...
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View articleAccording to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this ye...
View articleAs mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences. Read More...
View articleAmazon has created its own app advertising platform for Android and Fire to rival similar products from Google, Facebook, and Twitter Read More...
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View articleThere is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...
View articleFacebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...
View articleAs mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platform...
View articleRecent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see except...
View articleTelecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape? Read More...
View articleFacebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...
View articleLocation-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to str...
View articleWhether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...
View articleIn honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives. Read More...
View articleWith the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to g...
View articleTips for creating attention-grabbing subject lines in an email using keywords. Read More...
View articleThe Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions shoul...
View articleAs people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...
View articleLifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...
View articleManny Pacquiao may have lost his fight to American Floyd Mayweather, but his home country, the Philippines, is a big winner when it comes to social me...
View articleYouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Read More...
View articleAfter a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...
View articleWith Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Read More...
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