By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost i...
View articleIn these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital markete...
View articleIf you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boo...
View articleAs the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Read More...
View articleAsia has a long and entrenched mobile payment landscape, with contactless transactions in China alone worth $17 billion. Read More...
View articleSears' Shop Your Way allows customers to make returns and exchanges from inside their vehicles by integrating the company's website, mobile app, and b...
View articleWhen Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If m...
View articleApple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technolog...
View articleWill the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Read More...
View articleWearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...
View articleImplementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced...
View articleBeacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of compan...
View articleThe Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...
View articleHere are some ad copy tips that will help drive searchers to click this winter holiday season. Read More...
View articleVideo and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...
View articleEvent marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event s...
View articleThe mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Re...
View articleSuccessful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement ...
View articleSEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips. Read More...
View articleForrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Read More...
View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
View articleBing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Read More...
View articleAs you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet s...
View articleThe e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Read More...
View articleTwitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Read More...
View articleFox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Read More...
View articleThe new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless exp...
View article