The blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Read More...
View articleWhy does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...
View articleThe introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Read More...
View articleNew advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these n...
View articleThere are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road ...
View articleOne of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity...
View articleStubHub has partnered with Wendy's to offer digital discounts. The move aims to create excitement and change consumer behavior. Read More...
View articleSuccessful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperperso...
View articleThere are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for ma...
View articleAs mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Read More...
View articleThe old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Read More...
View articleThe McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Read More...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleNew research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. R...
View articleThe social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader sh...
View articleMobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and ...
View articleAccording to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who do...
View articleThe country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Read More...
View articleA roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Read More...
View articleTablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view th...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May. Read More...
View articleMarketers must match their content on a specific device to the types of information consumers most often access through that device in order to guaran...
View articleB2B brands must turn their fear of social into bravery and start communicating in the open and immediate way social marketing allows. Read More...
View articleThe NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Read More...
View articleAutomatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Read ...
View articleResponsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding k...
View articleMobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Read...
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