A detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and ...
View articleGoogle, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding pr...
View articleBy building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more val...
View articleHow will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should...
View articleThese seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. R...
View articleDigital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at e...
View articleBeats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Read More...
View articleThis Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adap...
View articleSophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Read More...
View articlePaid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the ...
View articleAs sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Read Mor...
View articleMobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Read More...
View articleAs wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now...
View articleThe future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon tec...
View articleLocalization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to...
View articleApple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without...
View articleHaving a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration....
View articleThe ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking thei...
View articleConsumers with the Domino’s mobile app and the Ford Sync in-car connectivity system will soon be able to order pizza with voice commands from within t...
View articleUnruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...
View articleYahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the i...
View articleSome basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Cente...
View articleAdobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Read More...
View articleGreater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...
View articleWhat will be the digital buzzword of 2014, will next year finally be the year of mobile and more. Read More...
View articleEspecially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will rea...
View articleMarketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data a...
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