Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...
View articleThe head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into t...
View articleReal-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built...
View articleSilicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...
View articleThe product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Read More...
View articleMeasuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable ...
View articleMaintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of t...
View articlePutting engagement to work for your brand on mobile video. Read More...
View articleWill the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Read More...
View articleTwitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-...
View articleKnow your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively. Read More...
View articleWhy is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves? Read More...
View articleWe can serve more relevant ads if we take the time to understand what, when, and where consumers are. Read More...
View articleAn interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference. Read More...
View articleAs more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands an...
View articleIf the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view off...
View articleAlthough mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and...
View articleBanner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Read More...
View articleNBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to ...
View articleWhy database and direct marketing provide important clues on what makes an expert. Read More...
View articleFrom this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to r...
View articleFirst, let's examine where, what, and how mobile consumers behave today. Read More...
View articleBoston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Read M...
View articleUnderstanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Read More...
View articleFor marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...
View articleThere's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a b...
View articleWhile both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. S...
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