The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Read More...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleWith programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...
View articleIn the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content deliver...
View articleRecently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here...
View articleA recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future....
View articleAdap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, crea...
View articleAfter announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land...
View articleTV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of sp...
View articleAn agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Read...
View articleProgrammatic marketing will likely be a big driver of display and other digital spending in the coming year, as the programmatic approach benefits all...
View articleWith programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diver...
View articleGoogle, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding pr...
View articleWhen it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Read More...
View articleProgrammatic buying simplified. Read More...
View articleIn conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does...
View articleHavas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Read More...
View articleA leading DSP in APAC is seeking buyers after appointing Jirsch Sutherland as administrators. Read More...
View article3 trends and issues that will impact the online video market in the next 12 months. Read More...
View articleIn the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...
View articleA research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Read More...
View articleEveryone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the ...
View articleWith increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider go...
View articleWith the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or ...
View articleClassic media sellers are evolving to compete in today's big data market. Columnist Alan Cutter explores the expended role of the sales professional i...
View articleThe mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an a...
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