We review the top news in martech from the week of September 4–10, 2018. Read More...
View articleWe review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...
View articleWe review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...
View articleIn this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...
View articleConsumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....
View articleCombining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...
View articleAmazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...
View articleA new year brings new goals. What should we expect from social media in 2018. Read More...
View articleIn this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...
View articleMarketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...
View articleMaking customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have any. ...
View articleOver the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...
View articleInnovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...
View articleB2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must ...
View articleIt’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicat...
View articleSEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advert...
View articleRecently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that ma...
View articleDifferent retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...
View articleWhile marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...
View articleAll signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...
View articleMobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...
View articleThere's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...
View articleWith the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. Read More...
View articleSuper Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...
View articleImprove the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...
View articleHow do Facebook’s ads drive search traffic? Read More...
View articleNews of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...
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