Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev, a Senior Q...
View articleThere's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...
View articleAt Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men...
View articleDespite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...
View articlePlanning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...
View articleIs agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from tar...
View articleA brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...
View articleAs we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...
View articleIs the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...
View articleEvaluating what content on your site is performing best will help you understand what to share on social media. Use these five tools to analyze your c...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleGoogle's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...
View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleThough marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...
View articleIt's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narr...
View articleHere's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on soc...
View articleGoogle has just released stats showing the peak times for US in-store traffic on Black Friday. The stats use data from 2014, gathered using a mixture ...
View articleCreating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Read More...
View articleBecause content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...
View articleThere are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...
View articleA quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions....
View articleThis examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...
View articleIt's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...
View articleMobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimiz...
View articleGoogle has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will s...
View articleTo keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...
View articleAllrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen m...
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