Google 'Mobilegeddon' Has Officially Arrived
Search

Google 'Mobilegeddon' Has Officially Arrived

11y Mike O'Brien

Google 'Mobilegeddon' Has Officially Arrived

Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel ar...

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Choosing a Domain Name for Chinese Websites: Part 2
Asia

Choosing a Domain Name for Chinese Websites: Part 2

11y Gordon Choi

Choosing a Domain Name for Chinese Websites: Part ...

Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...

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Choosing the Right Localization Partner
Asia

Choosing the Right Localization Partner

11y Christian Arno

Choosing the Right Localization Partner

When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...

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Who Does It Better: Yahoo Japan or Google Japan?
Asia

Who Does It Better: Yahoo Japan or Google Japan?

11y Motoko Hunt

Who Does It Better: Yahoo Japan or Google Japan?

A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Read More...

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Reach Customers in Their Favorite Places With Mobile
Media

Reach Customers in Their Favorite Places With Mobile

11y Dave Lloyd

Reach Customers in Their Favorite Places With Mobi...

Even with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. U...

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Mobilegeddon: Estimating the Impact
Media

Mobilegeddon: Estimating the Impact

11y Kevin Lee

Mobilegeddon: Estimating the Impact

On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Read More...

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YP Partners With Uber to Bring Cars to Your Door
Media

YP Partners With Uber to Bring Cars to Your Door

11y Mike O'Brien

YP Partners With Uber to Bring Cars to Your Door

In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...

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Old SEO vs. New SEO
Search

Old SEO vs. New SEO

11y Crispin Sheridan

Old SEO vs. New SEO

What are the differences between SEO tactics that worked in the past and the best practices that work in today's search marketing world? Read More...

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Flexibility Is Key for SEOs [#CZLNY]
Conference Coverage

Flexibility Is Key for SEOs [#CZLNY]

11y Mike O'Brien

Flexibility Is Key for SEOs [#CZLNY]

"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in...

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Little Fanfare as Yahoo Leaves China
Asia

Little Fanfare as Yahoo Leaves China

11y Sophie Loras

Little Fanfare as Yahoo Leaves China

The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Read More...

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50 Digital Marketing Tools to Grow Your Start-Up
Analytics

50 Digital Marketing Tools to Grow Your Start-Up

11y Bryan Eisenberg

50 Digital Marketing Tools to Grow Your Start-Up

This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Read More...

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Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York
Conference Coverage

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

11y Shivali Bhammer

Top 7 Reasons You Need, Nay, You Must Be at ClickZ...

ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...

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Reach Customers Where They Are With Mobile
Media

Reach Customers Where They Are With Mobile

11y Dave Lloyd

Reach Customers Where They Are With Mobile

A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of r...

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Choosing a Domain Name for Chinese Websites
Asia

Choosing a Domain Name for Chinese Websites

11y Gordon Choi

Choosing a Domain Name for Chinese Websites

In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Read More...

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Fighting Content Oblivion
Marketing

Fighting Content Oblivion

11y Kevin Lee

Fighting Content Oblivion

In order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. R...

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4 Tips for a Global E-Commerce Strategy
Asia

4 Tips for a Global E-Commerce Strategy

11y Christian Arno

4 Tips for a Global E-Commerce Strategy

When it comes to forging a global e-commerce strategy, localization is key. Read More...

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Is Mobile-Friendly Good Enough?
Media

Is Mobile-Friendly Good Enough?

11y Gregg Stewart

Is Mobile-Friendly Good Enough?

Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Read More...

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How to Implement an Intent-Based SEO Strategy
Search

How to Implement an Intent-Based SEO Strategy

11y Crispin Sheridan

How to Implement an Intent-Based SEO Strategy

SEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go abo...

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Is There Still a Place for Content Marketers on Google+?
Social

Is There Still a Place for Content Marketers on Google+?

11y Emily Alford

Is There Still a Place for Content Marketers on Go...

As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked soc...

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5 Templates for Successful Social Web Content
Marketing

5 Templates for Successful Social Web Content

11y Kevin Lee

5 Templates for Successful Social Web Content

These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Read More...

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3 Little Changes That Will Make a Big Difference in Your Online Advertising
Marketing

3 Little Changes That Will Make a Big Difference in Your Online Advertising

11y Tim Nichols

3 Little Changes That Will Make a Big Difference i...

These fixes can help small businesses get the most out of their digital advertising budgets. Read More...

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Mobile Search and the Journey to Optimization
Media

Mobile Search and the Journey to Optimization

11y Dave Lloyd

Mobile Search and the Journey to Optimization

What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Read More...

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3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love
Search

3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

11y Lars Hirsch

3 Easy Steps to a Valentine’s Day Search Campaign ...

Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Read More...

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Global Calendar a Must-Have Tool for International Search Marketing
Asia

Global Calendar a Must-Have Tool for International Search Marketing

11y Motoko Hunt

Global Calendar a Must-Have Tool for International...

A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...

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4 Fearless Predictions for the Future of SEO and Analytics
Actionable Analysis

4 Fearless Predictions for the Future of SEO and Analytics

11y Crispin Sheridan

4 Fearless Predictions for the Future of SEO and A...

The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...

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For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy
Search

For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy

11y Jennifer Wolfe

For Brands With a gTLD, It’s Time to Rethink Your ...

Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search a...

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Sustainable SEO Strategies for 2015
Search

Sustainable SEO Strategies for 2015

11y Dave Lloyd

Sustainable SEO Strategies for 2015

These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolste...

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